Kia Motors America Signs on as Official Automotive Partner for Univision's "Nuestra Belleza Latina" Reality Beauty Competition

  Kia Motors America Signs on as Official Automotive Partner for Univision's
             "Nuestra Belleza Latina" Reality Beauty Competition

Sponsorship Will Include On-Air Brand Integration and Digital Activations

- Reality show winner will be awarded an all-new 2014 Kia Forte* compact sedan

- Contestants will use various Kia vehicles in sponsored challenges throughout
the season

PR Newswire

IRVINE, Calif., March 11, 2013

IRVINE, Calif., March 11, 2013 /PRNewswire/ --Kia Motors America (KMA)
announced today that it has signed on as the "Official Automotive Partner" for
Univision's "Nuestra Belleza Latina" ("Our Latin Beauty"), one of the
network's top-rated shows. The sponsorship includes on-air brand integration
and related digital activations throughout the season including sponsored
challenges for the show's contestants using various Kia vehicles. Kia is also
awarding this season's winner with an all-new 2014 Forte compact sedan.

"Kia's U.S. marketing initiatives are focused on raising consumer awareness,
perception and consideration for the brand, and sponsoring 'Nuestra Belleza
Latina' is the latest effort to communicate and interact with the Hispanic
community in authentic and meaningful ways," said Michael Sprague, executive
vice president, Kia Motors America. "Kia's presence continues to grow within
the Hispanic community, and we are thrilled to continue partnering with
Univision after several successful previous endeavors."

As the official automotive partner of "Nuestra Belleza Latina," Kia's
sponsorship will include integrated segments such as a branded challenge and a
branded recap that includes the contestants enjoying a day away from the
competition with a Kia vehicle. Digital activations include 11 custom pieces
for Univision.com with the contestants, a custom photo shoot of this season's
winner with her all-new 2014 Kia Forte compact sedan, as well as social media
mentions via Twitter and Facebook. 

*2014 Forte Sedan expected Q2 2013.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

SOURCE Kia Motors America

Website: http://www.kiamedia.com
Website: http://www.Univision.com
Contact: Scott McKee of Kia Motors America, +1-949-468-4813,
smckee@kiausa.com, or Matias Cavallin of Zeno Group for Kia Motors America,
+1-310-566-3987, matias.cavalin@zenogroup.com
 
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