LendingTree Launches LoanExplorer, the Company's Entry into the Mortgage "Rate
Reverse mortgage product now offered on LendingTree.com
CHARLOTTE, N.C., March 11, 2013
CHARLOTTE, N.C., March 11, 2013 /PRNewswire/ -- LendingTree, LLC, the nation's
leading online source for competitive loan offers, today announced the launch
of LoanExplorer, an advanced second generation loan marketplace, designed
specifically for consumers, lenders, and publishers. LendingTree also
announced the launch of its reverse mortgage product available on
With LoanExplorer, consumers can access a real-time, informative mortgage
shopping experience by anonymously comparing loan offers side by side,
including loan product details, costs, and rates based on their individual
financial situation. After comparing offers on LoanExplorer, borrowers have
the option to connect with the lenders that best match their needs through a
toll-free telephone number displayed by each lender or by contacting the
For lender partners, LoanExplorer will deliver potential borrowers using
multiple channels, thereby improving conversion rates and expanding reach.
Lenders will be able to display their brand, logo, products and services along
with rates and fees that are relevant to the consumer's requirements.
"In addition to being a best in class tool for consumers, LoanExplorer will
dramatically improve customer acquisition economics for lenders," said Doug
Lebda, chairman and CEO of LendingTree. "LoanExplorer gives lenders access to
the highest-intent mortgage consumers, leveraging a unique real-time rate
marketplace to deliver top-quality consumers. By integrating cost per click,
cost per lead, and cost per call products into one platform, we are able to
offer publishers improved monetization compared to our competition."
Consumers can now compare reverse mortgage options from lenders on
LendingTree.com. Like other LendingTree cost-per-lead products, lenders pay a
fee for each referral and consumers can compare options from up to five
lenders for free.
"Launching these two products is part of our ongoing revenue diversification
strategy leveraging the LendingTree brand," continued Lebda. "Our ability to
quickly and cost-effectively launch these new products is a testament to our
ongoing improvements in product and technology."
For Lenders interested in learning more about LoanExplorer or Reverse
mortgage, visit www.lendingtree.com/about/partner-with-us/register or email
About LendingTree, LLC
LendingTree, LLC is the nation's leading online source for competitive home
loan offers, empowering consumers during the mortgage, refinance or auto loan
process. LendingTree provides an online marketplace which connects consumers
with multiple lenders that compete for their business, as well as an array of
online tools and information to help consumers find the best loan. Since
inception, LendingTree has facilitated more than 30 million loan requests and
$214 billion in closed loan transactions. LendingTree provides access to
lenders offering mortgages and refinance loans, home equity loans/lines of
credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ:
TREE). For more information go to www.lendingtree.com, dial 800-555-TREE, join
our Facebook page and/or follow us on Twitter @LendingTree.
SOURCE LendingTree, LLC
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