FreakOut Secures $5.4M Series B Funding Round From YJ Capital; Proceeds
Invested In "Dobleas" Mobile Advertising Start-up
First True Mobile Demand-Side Platform with Real-time Data
NEW YORK, March 11, 2013
NEW YORK, March 11, 2013 /PRNewswire/ --The advertising industry's first
real-time mobile demand-side platform (DSP) provider with real-time data,
Dobleas (www.dobleas.com), emerged from a year of stealth operations by
announcing the closing of a $5.4 million Series B funding round from
Tokyo-based FreakOut, Inc.
The funding follows last week's investment of a similar amount in FreakOut by
YJ Capital, a Yahoo Japan venture capital fund. FreakOut is a digital
marketing company that pioneered the first DSP in Japan and has grown rapidly.
The investment will be used to bolster Dobleas' engineering recruitment in
support of its real-time bidding (RTB) infrastructure for mobile while
building out the company's U.S. organization.
Headquartered in New York City, Dobleas was started up and spun-off last year
by FreakOut President Yuzuru Honda, a serial entrepreneur and former Yahoo
development manager. Dobleas is led in the U.S. by Yugo Asato, chief executive
officer and president, together with a seasoned management team with extensive
digital advertising and marketing experience.
Dobleas is setting out to fill a void in the mobile advertising market –
trying to make it easier for buyers and sellers to do business in real-time
and in a fully transparent manner. Since its founding in April 2012 and start
up of operations in June, Dobleas has tapped into its engineering resources in
Japan to build a robust mobile DSP while partnering with eight RTB supply
"FreakOut has already established itself as the best DSP in the Japanese
market. Its entry into the mobile ad market, leveraging its advanced and
proprietary technologies, is a highly strategic move," said Takao Ozawa, chief
operating officer, YJ Capital, Co. "The company has the potential to
revolutionize mobile ad technology, not only domestically but globally."
"YJ Capital's investment in FreakOut, in turn allowing our further investment
in Dobleas, is validation of the company's mobile technology and business
model," said Mr. Honda. "I have the utmost confidence in Dobleas' executive
team to bring value to the mobile advertising market and real-time mobile DSP
Dobleas enables marketers to buy real-time impressions in a transparent
automated way across leading mobile supply sources. Through the company's
mobile data management platform (DMP), advertisers can create targetable
segments based on audience behaviors and run audience targeting campaigns on
the same platform. Its mobile DMP integrates first or third-party data
directly to empower scalable audience targeting. As a result, Dobleas is
simplifying the buying process and giving marketers an innovative new way to
discover, target and reach new audiences.
The company's management team includes:
oYugo Asato, chief executive officer and president: Mr. Asato was a
founding member of AudienceScience Japan, a targeting technology company
for digital marketers. Previously, he was part of the team which launched
Japan's first ad exchange, Right Media Exchange (part of Yahoo!, Inc.) in
o"Eda" Hirofumi Sakaeda, chief strategy officer. Mr. Sakaeda served as
chief financial officer and executive vice president of ADK America, a
full-service, WPP Group agency, for seven years starting in 2005.
Previously, he was director of client services for ADK Hong Kong; and
oFrancisco Quiroga, vice president of business development and client
services: Mr. Quiroga helped launch international mobile DSP StrikeAd in
New York. He was a strategic accounts director at AppNexus and previously
managed the entire South American market for Right Media.
In addition, Dobleas has appointed emerging media specialist Phil Miano to the
new position of chief revenue officer where he will lead Dobleas' growth
strategy. Previously, Mr. Miano served as director of mobile for Videology
Group and was senior vice president of development and demand sales for
Collider Media (later acquired by Videology). Prior to those positions, Mr.
Miano was national sales director, mobile advertising sales, for AOL and
helped to launch Microsoft's search advertising unit in the U.S. market.
"With ad spending budgets shifting to mobile and programmatic buying on the
rise, Dobleas is uniquely positioned to capture the confluence of these
emerging trends," said Mr. Asato, chief executive officer, Dobleas. "Building
on our deep technology roots in web advertising through the success of
FreakOut, Dobleas offers ad agencies and brands the industry's only true
mobile DSP with innovative display ad technology DNA."
Given the growing complexity of media buying in the digital and mobile supply
landscape, Dobleas also offers customized programmatic buying with a full
access API that enables full interoperability to enable partners to execute
any functionality on its platform, build customized front-ends and integrate
with existing technology.
For more information about Dobleas, visit www.dobleas.com or write to
Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile
advertising technology company. Its true mobile demand-side platform (DSP)
with real-time bidding (RTB), leverages first- and third-party live data to
enable the purchase of real-time impressions across leading mobile ad
exchanges and supply side platforms. Dobleas' mobile Data Management Platform
(DMP), machine-learning bidding/optimization algorithms, full-access API and
private exchange solutions allow marketers, advertisers and agency
professionals to achieve better results for direct response, branding and
full-funnel marketing. Founded in 2012, Dobleas is a subsidiary of FreakOut,
Inc., a digital marketing company that pioneered the first DSP in Japan.
Contact: Emily Simmons / Leo Tignini / Henry Feintuch, Feintuch
Communications, +1-212-808-4904 / +1-908-907-6246 / +1-212-808-4901,
Dobleas@feintuchpr.com; Mediaroom: www.feintuchcommunications.com/dobleas
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