New “MADE Fashion Week for Impulse” Collection Launches Tomorrow, Exclusively at Macy’s and on

  New “MADE Fashion Week for Impulse” Collection Launches Tomorrow,
  Exclusively at Macy’s and on

   Street-style collaboration allows Macy’s Millennial customers to support
                   emerging design talent around the world

Business Wire

NEW YORK -- March 11, 2013

Beginning tomorrow, Macy’s trendsetting and trend-loving customers can shop
cutting-edge apparel from the retailer’s exclusive new MADE Fashion Week for
Impulse collection. Inspired by New York’s MADE Fashion Week initiative
co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, MADE Fashion
Week for Impulse combines fashion, music, art and pop culture, reflecting the
unique street-style of today’s tastemakers. Available exclusively at 150
Macy’s stores and on, customers shopping the Impulse department can
look forward to 20 to 30 new pieces rotating onto the floor throughout the

MADE Fashion Week for Impulse only at Macy's: Pant $69, Tank $39, Vest $79
(Photo: Business Wire)

MADE Fashion Week for Impulse only at Macy's: Pant $69, Tank $39, Vest $79
(Photo: Business Wire)

"Our new collection with Macy's is not only thrilling, but it's also a huge
step for MADE," says MADE Co-Founder Jennè Lombardo. "With every purchase,
consumers will be supporting designers who rely on MADE Fashion Week for
runway shows and presentations each season in New York and Paris."

The MADE Fashion Week for Impulse collection is informed by the style of
MADE’s New York creative community. Developed to reflect each individual’s
unique perspective, the collection combines references ranging from “modern
school boy” to “feminine grunge” to “graphics,” empowering the wearer to mix
and match aesthetics. The line features timeless pieces reimagined through the
use of contemporary and of-the-moment prints, texturesandpatterns. MADE
Fashion Week for Impulse offers Macy’s customers wearable pieces that
translate key trends of the season through silhouettes that include “perfect”
tanks, skater skirts and classic outerwear, as well as new looks in pants,
tops and dresses. The collection ranges in price from $39 to $139 and is
available in Macy’s stores and on tomorrow.

Beginning April 3, fans of the collection can visit to view
an array of digital content that brings “The World of MADE” alive. A bi-annual
“Style Guide” will highlight the “best of the season” in fashion, music and
art, monthly editorials will feature some of MADE’s favorite artists, writers,
musicians and designers wearing each iteration of the MADE collection, and
“Day in the Life” videos provide an insider look at how some of fashion’s
greatest influencers wear the collection. Each of these engaging editorials
will be shot at Milk Studios by emerging photography talent. In addition to
viewing exciting insider content on, Macy’s social media
followers can also receive exclusive information through Macy’s Tumblr and
Pinterest platforms by using the official #MADE4Impulse hashtag. The MADE team
will take over Macy’s Tumblr account for two days each month beginning May 13
and 14, following a launch takeover on March 10 and 11. Customers who follow
Macy’s on Tumblr will be privy to behind-the-scenes images, inspirational
photos encompassing the MADE aesthetic, music links and more. A MADE Fashion
Week for Impulse Pinterest board will be updated with new pins every week.

“The 'MADE Fashion Week for Impulse' collection offers Macy’s customers an
exciting, new opportunity to experience breaking fashion trends through the
eyes of the style-setters and industry tastemakers at MADE,” said Molly
Langenstein, Macy’s executive vice president and general merchandise manager,
Millennial. "The collaboration with MADE Fashion Week reflects their vision of
bringing emerging talent from fashion, music, art and multimedia into one
connected experience, and provides a new way for Millennials to experiment
with fashion through a unique experience that resonates with their lifestyle."

Keeping in step with MADE’s street credibility, avant-garde fashion
photographer Terry Richardson shot the launch campaign for “MADE Fashion Week
for Impulse.” Richardson brought the collection to life through his unique
style of candid photography with images that can currently be seen in March
issues of fashion magazines, as well as direct mail, online, outdoor and
in-store visuals.

For more information about the MADE Fashion Week for Impulse collections,
please visit Tomorrow, Macy’s customers can shop the
collection by visiting

About Macy’s

Macy's (NYSE:M), the largest retail brand of Macy's, Inc., delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About MADE

MADE was born from the successful Fashion Week collaboration that started in
2009. Now in its seventh season, MADE Fashion Week continues to showcase
outstanding design talent and harness the energy of the global creative
communities. The impressive list of events includes over 40 fashion shows and
presentations, events, concerts, plus an unrivaled digital presence at MADE is a year-round, dynamic platform which connects emerging
talent in fashion, music, art and pop-culture with visionary brand partners.
MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges
conversation. MADE’s innovators are a powerful voice in the international
creative community and leaders in their respective industries.

Photos/Multimedia Gallery Available:



Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
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