Crocs™ Enters Second Year of Fashion-Forward Blogger Program

  Crocs™ Enters Second Year of Fashion-Forward Blogger Program

  CrocStyle Insiders help showcase brand’s array of stylish yet comfortable

Business Wire

NIWOT, Colo. -- March 11, 2013

Crocs, Inc. (NASDAQ: CROX) today announced the second year of the brand’s
style blogger program, which highlights on-trend, yet comfortable, Crocs™
footwear throughout the year. Five well-respected style and fashion bloggers
are taking part in the 2013 CrocStyle Insider program to help preview and
showcase new Crocs styles.

Each CrocStyle Insider helps share new, fashionable Crocs products with
today’s savvy shoppers looking for online style inspiration through monthly
reviews on their blogs. They also host interactive online events and style
parties throughout the year to further connect with their readers. The
following five women have been named 2013 CrocStyle Insiders:

  *Pauline Karwowski is the author behind Classy Chaos, a blog that
    chronicles her everyday life with three children in Chicago. She started
    blogging six years ago and since then has built a national audience that
    follows her throughout her international travels, daily chaos of raising
    three kids, budget fashion tips for moms, cooking with children and about
    ordinary things that make life extraordinary. When not blogging, Pauline
    is a buyer for a Chicago-based retail business that allows her creative
    side to soar - literally. From India to Poland she travels the globe in
    search of the next fashion must-have. When at home, she tries to juggle
    the chaos while maintaining her trademark “classy” look.
  *Audrey McClelland, author ofMom Fashion Report, left the fashion world
    of Donna Karan International to raise her brood of four boys under the age
    of eight in her home state of Rhode Island. She’s learned that you can
    take the girl out of the Fashion District, but you can’t take the Fashion
    District out of the girl. Audrey brings her fashion expertise toMom
    Fashion Report,her style and fashion blog within theMom
    Generationsnetwork. Audrey also brings her mom fashion expertise
    toBabyCenter.comas a beauty and style writer,SheKnows.comas the
    MommyStyle contributor and was invited as the Mom Fashion Voice at the
    People's Choice Awards with Tim Gunn and Gretta Monahan. Audrey also
    shares her advice on CBS' "The Rhode Show". In addition, Audrey co-founded
    Getting Gorgeous Events, which connects brands with bloggers through a
    series of pampering activities.
  *Jenn Rager started her blog The Stylish Housewife after deciding to quit
    her job in the financial services industry to become a stay at home mom.
    Her personal style & beauty blog aims to motivate and inspire other moms
    to make the most of what their closet has to offer and stay stylish on a
    budget. Jenn has been featured in Lucky Magazine and is a member of the
    Lucky Style Collective. Her "blogger style" was also recently featured in
    an email campaign for Ann Taylor.
  *Maegan Tintariof…Love Maegan,a Los Angeles style blogger who recently
    bought a house with her husband and moved up to the snowy mountains of
    Lake Arrowhead, writes daily sharing her personal style secrets, DIYs and
    hair tutorials, home decor and fashion tips, as well as a look into her
    personal life with her husband and two adorable dogs. Maegan is currently
    a style editor with BlogHer and soon to be a published author.
  *Lilliana Vazquez is the founder and editor-in-chief of The Cheap Chica’s
    Guide to Style, an online fashion resource that is a go-to destination for
    fashionistas on a budget. The site was founded in 2007 and now reaches a
    national audience of more than 250,000 women each month. It is considered
    the authority on “looking chic for cheap.” Known for her ability to
    provide informative, accessible and relatable fashion commentary, Lilliana
    Vazquez is a style expert with more than 500 appearances on NBC, CBS, ABC,
    TLC, Bravo and The Style Network. Vazquez is regularly seen on The Today
    Show, the Emmy nominated Rachael Ray Show and The Steve Harvey Show where
    she shares her frugally fashionable point of view with audiences
    nationally. She is currently a Style Correspondent and a Host for New York
    LIVE on NBC New York, where she covers everything from food to fashion to
    interior design. This spring, Vazquez will be starring in a new lifestyle
    makeover show on MTV and her first book, The CheapChica’s Guide to Style:
    Secrets to Shopping Cheap, Looking Chic, will be released on October 1^st
    through Gotham Books, a division of Penguin.

“This team of bloggers represents what style means to us at Crocs, which is
simply looking great, being comfortable and keeping up with trends on a
budget,” said Katy Lachky, VP of Global Communications at Crocs. “With more
than 300 different Crocs styles available today, we are looking forward to
working with this diverse group of style experts to continue to raise
awareness of some of our more fashion-forward products and how they can easily
be incorporated into any wardrobe.”

To keep up with the CrocStyle Insiders and check out their insights and
personal styles featuring the newest Crocs™ shoes, readers can find the latest
on or by following the CrocStyle Insiders on their
personal blogs.

Additional information about the newest Crocs™ shoes for the entire family is
available at

About Crocs, Inc.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for
men, women and children with more than $1 billion in annual revenue. The
company offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the soft,
comfortable, lightweight, non-marking and odor-resistant qualities that Crocs
wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from
the iconic clog to new sneakers, sandals, boots and heels. Since its inception
in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90
countries around the world.

Get social with Crocs –,,,


Crocs, Inc.
Patrick Rich, 303-848-7408
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