Tribal Nova Partners with Barnes & Noble to Launch Award-Winning “i Learn With” App Series on Critically Acclaimed NOOK®

  Tribal Nova Partners with Barnes & Noble to Launch Award-Winning “i Learn
  With” App Series on Critically Acclaimed NOOK® Tablets, Including NOOK® HD
  and NOOK® HD+

NOOK® Is First and Only Android Platform to Feature This Early Childhood
Learning Series Exclusively from March 11 - April 11

Business Wire

MONTREAL -- March 11, 2013

Tribal Nova, the developers behind the award-winning PBS KIDS PLAY! and CBC
WONDERWORLD online educational programs, today announced that “i Learn With,”
their suite of early childhood learning apps, is now available for the Android
market exclusively on NOOK’s family of tablets, including NOOK HD and NOOK
HD+. This exclusive partnership runs for 30 days, or from March 11 - April 11,
during which time the NOOK Store™ (www.nook.com) will be the only Android
platform where customers can access four of the popular apps targeted to
children ages 3-6.

i Learn With is a curriculum-oriented, game-based school readiness program for
children in preschool through kindergarten. Based on National Education
Standards and developed with the help of teachers and experts in early
childhood development, this collection of education apps proves that games can
be both fun and truly educational.

i learn With apps track children's success rates and adjusts the level of
difficulty in order to adapt to their developmental needs across a full
breadth of subjects like math, literacy, science, language, arts and social
development. Parents can monitor their child’s progress in the app or through
email alerts and compare it with children that are the same age. The program
also recommends a personalized learning path for each child and integrates
highly engaging rewards for educational achievements.

“i Learn With apps have received millions of downloads on iOS, rave reviews
from the press and constant 4/5 star ratings from users. We are thrilled to
make this educational program available to NOOK customers on NOOK’s leading
platform for education apps and content. Even more so because a majority of
NOOK owners are families deeply involved in their children’s education.
Launching the i Learn With apps on NOOK is perfect because each app looks
spectacular on the high-definition screens on NOOK HD and NOOK HD+,” explains
Pierre Le Lann, co-CEO of Tribal Nova.

NOOK HD and NOOK HD+ offer everything that customers want in a tablet, with
millions of books, apps, movies, TV shows, magazines and more available in the
expansive NOOK Store of more than 3 million titles. These 7-and 9-inch tablets
are lightweight, but packed with pixels to deliver text, graphics and video
with stunning HD clarity so every book, magazine, movie and app looks better
than ever before. Add family-friendly features like NOOK Profiles^™, a
personalized experience that instantly transforms the device in hand to any
family member’s very own tablet, and you have the very best reading and
entertainment tablets for the whole family to share.

“The i Learn With suite of early childhood learning apps will be a great
addition to NOOK’s constantly growing offering of children’s educational apps
and content,” says Claudia Romanini, VP NOOK Apps, NOOK Media, LLC. “We are
happy to team up with Tribal Nova and be the first platform to offer i Learn
With to the Android market.”

The i Learn With apps released today on NOOK’s critically-acclaimed line of
tablets (NOOK HD, NOOK HD+, NOOK Tablet™, NOOK Color™) are:

  *Ice Land Adventures! Literacy games for kids in Preschool & Kindergarten:
    Alphabet, Spelling, Phonics; $2.99*
  *Savannah Adventures! Fun Math educational games for kids: Numbers,
    Counting and Addition; $2.99
  *Ocean Adventures! Fun educational games for kids in Preschool and
    Kindergarten: Grammar and Vocabulary; $2.99
  *Planet Boing! Fun creativity free game and activities for kids in
    Preschool and Kindergarten; FREE

* Ice Land Adventures is not available on NOOK Color.

For more information or to download the apps, customers can visit the NOOK
Store at www.nook.com.

About Tribal Nova, Inc.

Tribal Nova is a leading developer and publisher of educational programs,
games and apps for young children that feature many of their favorite TV
characters and are accessible across several platforms. The company operates
the following online learning services for young children in partnership with
major media partners in North America and Europe: PBS KIDS PLAY!, Kids’ CBC
Wonder World and Bayam. The company also publishes the i Learn With
educational program for tablets and touch devices. Tribal Nova’s main
investors are DHX Media and Bayard, two major international children media
groups.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
678 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook
(www.facebook.com/barnesandnoble) and YouTube
(www.youtube.com/barnesandnoble).

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at
www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at www.nook.com, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom throughwww.nook.co.ukandleading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or
www.twitter.com/nook_UK and www.facebook.com/nook.

Contact:

Press Inquiries:
Tribal Nova
Sandrine Mamani, 514-598-0444 ext 224
smamani@tribalnova.com
or
Web site: www.ilearnwith.com
Press Kit: http://bit.ly/iLW_NOOK
Twitter: @ilearnwith
Facebook: www.facebook.com/ilearnwith
or
Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com
 
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