MediaMind : DG Goes All-In On Video with New Spot-Centric Brand Identity
DG Spot on logo
DG Goes All-In On Video with New Spot-Centric Brand Identity
Organization fuses acquired companies, focusing on multi-screen campaign
Monday, March 11, 2013, New York, NY - DG (NASDAQ: DGIT), the world's leading
ad management and distribution platform, is introducing a unified brand
identity that incorporates all of its TV and online solutions under a single
corporate umbrella. The consolidated DG offers comprehensive ad campaign
management that includes multi-screen delivery, cross-channel analytics and
unified asset management through its online MediaMind®product line and its
newly introduced VideoFusion^TM product line.
"Through our acquisitions, DG is uniquely positioned to accelerate the
convergence of advertising across an ever increasing number of screens," said
Neil Nguyen, CEO and President of DG. "Unifying all our brands and
technologies under the DG umbrella will make it easier for all advertisers to
take full advantage of our unique offering. We believe that the most powerful
branding messages should be delivered with sight, sound and motion and when it
comes to serving ads, we always aim to be 'Spot on.'"
DG connects over 14,000 global advertisers and 7,400 agencies with their
targeted audiences through an expansive network of over 50,000 media
destinations acrossTV broadcastanddigital advertising in78 countries,
managing approximately ten percent of the world's media assets. The company
powers 23 of the top 25 brands, and services 95 of the top 100 advertisers in
North America^. DG serves over 1 trillion online impressions a year
worldwide. Developed by the world-renowned Chermayeff & Geismar, DG's new
brand hierarchy and 'Spot on.' tagline celebrates the spot as the core
creative element of advertising.
The new VideoFusion offering incorporates all of DG's TV and video products
and services such as TV ad delivery, SpotCentral, PathFire, TreeHouse and
online video. Providing marketers with a single source of expertise and
solutions for converged video marketing, VideoFusion tackles anything from
asset management and creative production to planning, analysis and ubiquitous
effective delivery of converged video campaigns.
DG now offers its customers the following solutions:
*DG MediaMind - Online ad management platform
*DG VideoFusion - Cross-platform video management
*DG Peer39 - Semantic advertising technology
*DG SourceEcreative - Creative resource library
*DG Mijo - Post-production content customization
*DG TreeHouse - Direct response production
*DG PathFire - Long-form content syndication
"We are very excited about the future of the industry and our central role in
it," continued Nguyen. "We have built our new identity on our history of
delivering more spots than anyone, anywhere. While today's news is about our
identity, I'm even more excited by the new and innovative products we plan to
build and launch for our customers in a world of multiscreen advertising over
the next few months."
DG (NASDAQ: DGIT) is the intelligent advertising hub for the creation,
management, distribution and optimization of multiscreen campaigns across
broadcast and digital channels.A robust global solution for the world's
leading brands, DG is the leading company in the industry offering a complete
end-to-end digital delivery workflow, combining data aggregation and asset
management within an adaptable technology core to deliver the most effective
The pioneers of digital ad distribution, DG now boasts the largest global
cross-channel advertising distribution network, including the world's largest
hybrid satellite and internet network dedicated to file based broadcast video
delivery. Fueling campaign management across TV, online, mobile and beyond, DG
empowers marketers towork faster, smarter and more competitively to engage
consumers and maximize intelligent data driven advertising. DG's trusted
solutions encompass research and analytics, planning and buying tools, trading
services, video and rich media production resources and content syndication
across hybrid delivery systems.
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
acrossTV broadcastanddigital advertising in78 countries, managing
approximately ten percent of the world's media assets.
For more information, visit http://www.dgit.com.
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Source: Ad Age, 2010 US Advertising Spend
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applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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