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MediaMind : DG Goes All-In On Video with New Spot-Centric Brand Identity

   MediaMind : DG Goes All-In On Video with New Spot-Centric Brand Identity

                               DG Spot on logo

         DG Goes All-In On Video with New Spot-Centric Brand Identity

   Organization fuses acquired companies, focusing on multi-screen campaign
                                  management

Monday, March 11, 2013, New York, NY - DG (NASDAQ: DGIT), the world's  leading 
ad management  and  distribution  platform, is  introducing  a  unified  brand 
identity that incorporates all of its  TV and online solutions under a  single 
corporate umbrella.  The  consolidated  DG offers  comprehensive  ad  campaign 
management that includes  multi-screen delivery,  cross-channel analytics  and 
unified asset management  through its online  MediaMind®product line and  its 
newly introduced VideoFusion^TM product line.

"Through our  acquisitions,  DG  is  uniquely  positioned  to  accelerate  the 
convergence of advertising across an ever increasing number of screens,"  said 
Neil  Nguyen,  CEO  and  President  of  DG.  "Unifying  all  our  brands   and 
technologies under the DG umbrella will make it easier for all advertisers  to 
take full advantage of our unique offering. We believe that the most  powerful 
branding messages should be delivered with sight, sound and motion and when it
comes to serving ads, we always aim to be 'Spot on.'"

DG connects  over 14,000  global  advertisers and  7,400 agencies  with  their 
targeted  audiences  through  an  expansive  network  of  over  50,000   media 
destinations  acrossTV  broadcastanddigital  advertising  in78  countries, 
managing approximately ten percent  of the world's  media assets. The  company 
powers 23 of the top 25 brands, and services 95 of the top 100 advertisers  in 
North America^[1].  DG  serves  over  1 trillion  online  impressions  a  year 
worldwide. Developed  by the  world-renowned Chermayeff  & Geismar,  DG's  new 
brand hierarchy  and  'Spot on.'  tagline  celebrates  the spot  as  the  core 
creative element of advertising. 

The new VideoFusion offering  incorporates all of DG's  TV and video  products 
and services  such as  TV ad  delivery, SpotCentral,  PathFire, TreeHouse  and 
online video.  Providing  marketers with  a  single source  of  expertise  and 
solutions for  converged video  marketing, VideoFusion  tackles anything  from 
asset management and creative production to planning, analysis and  ubiquitous 
effective delivery of converged video campaigns.

DG now offers its customers the following solutions:

  *DG MediaMind - Online ad management platform

  *DG VideoFusion - Cross-platform video management 

  *DG Peer39 - Semantic advertising technology

  *DG SourceEcreative - Creative resource library

  *DG Mijo - Post-production content customization

  *DG TreeHouse - Direct response production

  *DG PathFire - Long-form content syndication

"We are very excited about the future of the industry and our central role  in 
it," continued  Nguyen. "We  have built  our new  identity on  our history  of 
delivering more spots than anyone, anywhere.  While today's news is about  our 
identity, I'm even more excited by the new and innovative products we plan  to 
build and launch for our customers in a world of multiscreen advertising  over 
the next few months."

ABOUT DG
DG (NASDAQ:  DGIT)  is  the  intelligent advertising  hub  for  the  creation, 
management, distribution  and  optimization of  multiscreen  campaigns  across 
broadcast and  digital  channels.A robust  global  solution for  the  world's 
leading brands, DG is the leading company in the industry offering a  complete 
end-to-end digital  delivery workflow,  combining data  aggregation and  asset 
management within an adaptable technology  core to deliver the most  effective 
advertising.

The pioneers of digital ad distribution, DG now boasts the largest global
cross-channel advertising distribution network, including the world's largest
hybrid satellite and internet network dedicated to file based broadcast video
delivery. Fueling campaign management across TV, online, mobile and beyond, DG
empowers marketers towork faster, smarter and more competitively to engage
consumers and maximize intelligent data driven advertising. DG's trusted
solutions encompass research and analytics, planning and buying tools, trading
services, video and rich media production resources and content syndication
across hybrid delivery systems. 

With New York as a center of operations, DG is a global company that  connects 
over 14,000  advertisers  and 7,400  agencies  worldwide with  their  targeted 
audiences through  an  expansive network  of  over 50,000  media  destinations 
acrossTV  broadcastanddigital   advertising   in78   countries,   managing 
approximately ten percent of the world's media assets.

For more information, visit http://www.dgit.com.

                                   # # #
                                  PR Contact
                                Gina Preoteasa
                                  Trylon SMR
                              Gina@trylonsmr.com
                                 212-905-6060

[1]Source: Ad Age, 2010 US Advertising Spend

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Source: MediaMind via Thomson Reuters ONE
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