New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs

New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs 
Launch of Alexander & James site pairs luxury spirits with a superior
experience 
LONDON, UNITED KINGDOM -- (Marketwire) -- 03/11/13 -- Newly launched
drinks website Alexander & James takes inspiration from the bygone
era of grand department stores to create a premium online shopping
experience. The website offers delivery of high-end spirits and
liqueurs, alongside impeccable service, expert advice and deluxe
presentation. 
A&J invites shoppers to customise purchases from the site with
personalised gift cards, complementary engraving on selected lines
and exquisite packaging; free with every delivery. Dedicated customer
service advisors give each order personal attention so that every A&J
purchase is packaged, dispatched and delivered perfectly. 
Drinks connoisseurs will be spoilt for choice with the site housing
premium spirits such as Ciroc and Ketel One vodkas, Zacapa rum and
Don Julio tequila. The site offers a choice of Grand Marnier
liqueurs, from the original Cordon Rouge to more indulgent
interpretations, such as Grand Marnier Quintessence, which combines
rare and old cognacs balanced with the 'quintessence' of orange
distillation. Whisky enthusiasts are equally well served by the site,
with a range that includes distiller's editions of classic single
malts and ultra-premium Johnnie Walker blended whiskies. Beautiful
accessories such as perfectly matched glasses, cocktail making
equipment and whisky gadgets complete the experience, allowing
visitors to recreate the wonder of the world's best bars in their own
home.  
The site incorporates how-to videos on pouring the perfect serve,
commentary from award-winning bartenders on how best to enjoy fine
spirits and a monthly magazine with gift ideas, recipes and
inspiration for entertaining at home.  
A&J simplifies gift giving for loved ones and colleagues. The site's
Facebook integration alerts consumers to friends' upcoming birthdays
and members can create and share searchable wish lists to take the
guessing out of giving that special gift. For those seeking
inspiration, A&J's gift-finder provides suggestions tailored to the
individual's tastes and habits to ensure the gift is truly memorable.
All orders receive detailed attention through dedicated customer
service advisors to ensure that even the most complicated gift
arrives perfectly.  
Philippa Dickson, A&J's Managing Director, said:  
"Alexander & James is a fantastic destination, whether you're hunting
for the perfect gift or are simply a drinks connoisseur seeking
expert advice on accessories, pairing and mixology for every
occasion. Our end-to-end luxury experience and white-glove service
will be appreciated by anyone wanting to purchase remarkable spirits
and memorable gifts for loved ones, colleagues or themselves." 
The Alexander & James name honours the great spirits masters
Alexander Walker II and James Buchanan. The website, which is backed
by global drinks firm Diageo, is currently exclusive to the UK, but
will soon launch in selected European markets.  
About Alexander & James 
Alexander & James is new on the internet, but has over half a century
of real life craftsmanship and heritage behind it, as a proud part of
Diageo, the world's leading spirits company. For more information on
Alexander & James visit www.alexanderandjames.com/aboutus or find us
on Facebook and Twitter. 
Alexander & James values quality over quantity, including responsible
consumption of spirits. Visit www.DRINKiQ.com for information and
tools to promote responsible drinking. 
Contacts:
Edelman
Mary Mitchell
+44 203 047 2108
Mary.Mitchell@edelman.com
 
 
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