HSF Affiliates LLCSM Announces Brand Identity for New Berkshire Hathaway HomeServices Real Estate Brand

  HSF Affiliates LLCSM Announces Brand Identity for New Berkshire Hathaway
  HomeServices Real Estate Brand

Business Wire

LAS VEGAS -- March 11, 2013

Today, HSF Affiliates LLC^SM unveiled the new Berkshire Hathaway HomeServices
brand logo and quality seal at the annual Prudential Real Estate Sales
Convention, signaling another defining moment in residential real estate. From
the stage of Caesars Palace in Las Vegas, Prudential real estate agents and
brokers got a first-hand look at the brand’s new visual identity.

“We are excited to introduce the new brand logo, quality seal and color
palette to our affiliate network and to the industry,” said Earl Lee, CEO of
HSF Affiliates LLC. “The Berkshire Hathaway HomeServices brand identity is
smart, distinctive and versatile for all markets and price ranges.”

Logo treatments concentrate on the world-renowned Berkshire Hathaway name in a
simple, clean font. The quality seal features bold, BHHS lettering encircled
by “Berkshire Hathaway HomeServices.” The brand’s colors of cabernet and cream
create a timeless look reflecting the brand’s classic heritage. Visit
www.homeservices.com/hsfaffiliates to view the complete brand identity system.

“The look and feel of the brand embodies the spirit of Berkshire Hathaway and
captures our commitment to quality,” said Ron Peltier, chairman and CEO of
HomeServices. “The new Berkshire Hathaway HomeServices logo exemplifies
strength and elegance, and we are proud to carry it into the marketplace.”

Berkshire Hathaway HomeServices will be available in late 2013.

HSF Affiliates is led by an experienced management team including Earl Lee,
CEO; Stephen Phillips, chief operating officer and Brian Peterson, chief
financial officer. Information about Berkshire Hathaway HomeServices is
available at www.homeservices.com/hsfaffiliates.

About HSF Affiliates LLC

Based in Irvine, Calif., HSF Affiliates LLC operates the Prudential Real
Estate and Real Living Real Estate franchise networks and the future Berkshire
Hathaway HomeServices. The company is a joint venture between HomeServices of
America, Inc., the nation’s second-largest, full-service residential brokerage
firm, and Brookfield Asset Management, a leading provider of real estate and
relocation services, technology and knowledge.


Media Inquiries
Marisa Mulqueen, 212-704-8112
Sales Inquiries
Kevin Ostler, 949-794-7980
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