RONA Opens Three New Stores in the GTA

RONA Opens Three New Stores in the GTA 
BOUCHERVILLE, QUEBEC -- (Marketwire) -- 03/11/13 --  
Editors Note: There are 3 photos associated with this press release. 
RONA inc. (TSX:RON)(TSX:RON.PR.A), the largest Canadian distributor
and retailer of hardware, renovation and gardening products, just
celebrated the opening of three new stores in the Greater Toronto
Area (GTA). These openings are fully aligned with the Corporation's
commitment to strengthen, leverage and grow its core businesses,
including smaller footprint stores serving both retail consumers and
contractors across Canada. 
"Customers will start to experience a refined product offering and
better prices in-store, right in time for any spring maintenance and
renovation projects. We believe that our revamped offering and
improved in-store service will meet highest expectations," said Paul
Sharpe, Vice President, Retail Operations in Ontario.  
RONA Islington is the first new concept proximity store (20,000 to
52,000 square feet) to open in the GTA. The store opened on March 3.
Located at 994 Islington Avenue, Etobicoke, it offers 24,000 square
feet of retail space with over 16,000 products available in store. A
proximity store is a one-stop-shop designed to serve beginner to
expert do-it-yourselfers and contractors. RONA experts are available
to help customers successfully complete projects, such as building a
deck, renovating a kitchen or a bathroom.  
The two new satellite stores offer 6,500 square feet of retail space
and a variety of 7,500 products in stock. A satellite store is a
convenient neighbourhood store (5,000 to 20,000 square feet) where
customers can benefit from expert advice and a core selection of
hardware products, in addition to the 30,000 products available via
rona.ca. 


 
--  RONA Westdale located at 1133 Dundas Street West, Mississauga (in the
    community of Westdale) opened on February 20. 
--  RONA Lakeshore located at 1692 Lakeshore Road West, Mississauga opened
    on February 27 (in the community of Clarkson).

 
In addition to being adapted to the needs of Canadians and their
shopping patterns, RONA believes these store formats to be more
profitable. For example, the first new concept proximity store was
opened in West Edmonton (Alberta) last August. Since its opening, 
it
generates an average basket that is 20% higher than that of the
big-box store (52,000 square feet +) it replaces. It also managed to
capture close to 85% of the sales while operating with less than 50%
of the effectives (space, employees, etc.).  
ABOUT RONA 
RONA is the largest Canadian distributor and retailer of hardware,
home renovation and gardening products. The Corporation operates a
network of over 800 corporate, franchise and affiliate retail stores
of various sizes and formats under different banners, and a network
of 14 hardware and construction materials distribution centres. RONA
is also a leader in the specialized plumbing and HVAC market,
primarily serving commercial and professional customers with a
network of close to 60 sales outlets and four distribution centres
across the country. With close to 28,000 employees, the RONA store
network generates consolidated sales of $4.8 billion. For more
information, visit rona.ca. 
To view the photos associated with this press release, please visit
the following links: 
http://www.marketwire.com/library/20130308-Westdale_800.jpg 
http://www.marketwire.com/library/20130308-Lakeshore_800.jpg 
http://www.marketwire.com/library/20130308-Islington_800.jpg
Image Available:
http://www.marketwire.com/library/20130308-Westdale_800.jpg 
Image Available:
http://www.marketwire.com/library/20130308-Lakeshore_800.jpg 
Image Available:
http://www.marketwire.com/library/20130308-Islington_800.jpg 
Contacts:
Media
Valerie Lamarre
Senior Advisor, Communications and Public Affairs
RONA inc.
514-599-5900, ext. 5271
valerie.lamarre@rona.ca 
Financial Community
Stephane Milot
Vice President, Finance and Investor Relations
RONA inc.
514-599-5951
stephane.milot@rona.ca
 
 
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