Summer Infant Appoints Elizabeth Jackson as Chief Marketing Officer
Industry Veteran to Lead Initiative to Increase Awareness of Core
WOONSOCKET, RI -- (Marketwire) -- 03/11/13 -- Summer Infant, Inc.
(NASDAQ: SUMR), a global leader in premium juvenile products, today
announced that it has hired Elizabeth Jackson as Chief Marketing
Officer on a full-time basis, effective April 1, 2013. Jackson has
been working with Summer Infant part-time as Interim Chief Marketing
Officer since July 2011. She will report directly to President and
Chief Executive Officer Jason Macari.
"Elizabeth brings talent, creativity and deep industry experience to
her new role as our full-time Chief Marketing Officer as we sharpen
our focus on building awareness of our core brands," said Macari. "In
addition to her marketing work with large companies with strong
brands, including Proctor & Gamble (Pampers), Dunkin Brands and
Gillette, Elizabeth has deep experience in the juvenile products
market with companies such as The First Years, Dorel, Playtex, Regal
& Lager, and Prenatal Cradle. Elizabeth's appointment completes our
executive team and we are now well-positioned to execute our growth
strategy, including increasing awareness and sales of our core brands
-- Summer(R) and Born Free(R) -- through a more aggressive marketing
strategy. We look forward to Elizabeth's expanded role and her
Prior to joining Summer Infant, Jackson was President of Sedna
Marketing Partners, LLC, a company she founded in 2004 to provide
consulting services to clients ranging from small startups to Fortune
100 companies. In 2009, Jackson was awarded Providence Business
Journal's "40 Under Forty" award. From 2002 to 2004, Jackson served
as Vice President, Brand Development, Insights & Planning at The
First Years, where she was responsible for brand identity, consumer
relationship (advertising, website, promotion, packaging, call
center), insights (trends, consumer, and new product development
market research), and corporate and marketing strategic planning.
From 1993 to 2001, Jackson served in various senior marketing and
brand manager roles at companies including Proctor & Gamble, Campbell
Soup, and Questia Media. She received a BA from Princeton University
an MBA from INSEAD in Europe.
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the
Company is a designer, marketer and distributor of branded durable
juvenile health, safety and wellness products (for ages 0-3 years),
which are sold principally to large U.S. retailers. The Company
currently sells proprietary products in a number of different
categories, including nursery audio/video monitors, safety gates,
durable bath products, bed rails, nursery products, booster and potty
seats, swaddling blankets, bouncers, travel accessories, highchairs,
swings, nursery furniture, infant feeding products, and car seats.
For more information about the Company, visit the website:
Certain statements in this release that
are not historical fact may be deemed "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, and the Company
intends that such forward-looking statements be subject to the safe
harbor created thereby. These statements include, but are not limited
to, those relating to the Company's ability to grow the business and
increase brand awareness and sales. The Company cautions that these
statements are qualified by important factors that could cause actual
results to differ materially from those reflected by such
forward-looking statements. Such factors include the concentration of
the Company's business with retail customers; the ability of the
Company to compete in its industry; the Company's dependence on key
personnel; the Company's reliance on foreign suppliers; the Company's
ability to develop and market new products, the Company's ability to
meet required financial covenants under its loan agreements, the
Company's ability to integrate strategic acquisitions; and other
risks as detailed in the Company's Annual Report on Form 10-K for the
fiscal year ended December 31, 2011, and subsequent filings with the
Securities and Exchange Commission. The Company assumes no obligation
to update the information contained in this press release.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2253348
Sharon Merrill Associates, Inc.
Press spacebar to pause and continue. Press esc to stop.