Dell Boomi Takes Next-Generation Master Data Management to the Cloud

  Dell Boomi Takes Next-Generation Master Data Management to the Cloud

Offers features, capabilities and value for mid-size businesses

Tweet this: @Dell @Boomi brings master data management, data integration and
data quality services to the cloud

Business Wire

ROUND ROCK, Texas -- March 11, 2013

Today, Dell Software launched its next-generation Dell Boomi Master Data
Management (MDM)  that delivers a comprehensive set of features and
capabilities in a single cloud-managed solution. This marks a fundamental
shift: now mid-sized companies can take advantage of an MDM solution that
simplifies data management, data integration and assurance of data quality—at
a fraction of the traditional big-vendor cost.

Dell Boomi MDM offers significant realization of next-generation MDM as
defined by The Data Warehouse Institute (TDWI) Best Practices Research^1, and
it is a 100 percent cloud-based offering with multi-domain support, near
real-time synchronization, bi-directional data flow and includes web service
calls that support enriching and validating data.

“MDM tools based on software as a service (SaaS) and/or clouds are still
relatively new,” said Philip Russom, research director for data management,
The Data Warehousing Institute (TDWI). “Even so, there is a growing demand for
and trust in cloud-based MDM tools and solutions. For example, a TDWI survey
run in 2012 showed that 25 percent of organizations are planning to adopt
cloud-based MDM within three years. This amounts to a potential growth rate of
20 percent, which is quite healthy given the current economy. So we can expect
cloud-based MDM solutions to be in use by more organizations soon.”

Dell Boomi MDM is focused on four core steps:

  *Define – Rapidly model master data entities through a visual experience
    with no coding necessary; use Dell Boomi Suggest, for crowd-sourced data
    models that can dynamically improve as the contributor community grows
  *Deploy – Deploy models into the MDM repository and identify which source
    systems will interact with them
  *Synchronize – Leverage Dell Boomi AtomSphere® to orchestrate data
    synchronization and design process flows designed to ensure data quality
  *Govern – Govern data as it flows into the MDM system to resolve
    duplicates, fix data entry issues as well as identify and correct
    erroneous data

“Given their complexity and cost, most master data management solutions are
simply out of reach for midmarket customers,” said Chris McNabb, director of
product management, Dell Boomi. “We’re offering these customers an accessible,
easy to use cloud-managed MDM solution that provides short time to value to
help ensure their success.”

For customers who wish to gain the maximum benefits of MDM, Dell Boomi
provides seamless navigation between master data management, data integration
and data quality services (DQS) in a single, familiar interface. This
consistent look and feel, centralized user and role management and single
sign-on brings speed and ease of use to the data management and data
integration process. DQS of choice allows customers to implement the solution
that best fits their domain vertical.

Additional Information

On March 12, Dell Boomi will host an exclusive live webinar, featuring an
introduction to Dell Boomi MDM, and highlight how to assure data integrity
across multiple applications and systems, while retaining data security with
next-generation MDM. Registration details can be found here.

A Complete End-to-End Information Management Solution

Dell Boomi is a part of Dell Software’s Information Management group. Dell
enables organizations to turn data into actionable business insights by
delivering an integrated set of vendor-, location- and data-agnostic solutions
spanning the modern information management lifecycle, including database
management and optimization, application and data integration, master data
management, data warehousing, business analytics and discovery. Learn more
about Dell’s Information Management software solution by visiting us online.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in
the marks and names of others.

^1 TDWI Best Practices Report, Q2 2012, Next Generation Master Data
Management, by Philip Russom


Media Contacts:
Dell Inc.
Scott Desiere, 949-754-8617
Erin McCabe, 408-470-4872
Analyst Relations Contact:
Dell Inc.
Gwen Palmer, 512-723-4436
Investor Relations Contact:
Dell Inc.
Robert Williams, 512-728-7570
David Mehok, 512-728-4225
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