As Seen On TV, Inc. Expands eDiets Social Media Initiatives with a New Sweepstakes Surrounding "CeeLo Green is LOBERACE"

    As Seen On TV, Inc. Expands eDiets Social Media Initiatives with a New
              Sweepstakes Surrounding "CeeLo Green is LOBERACE"

New Social Media Marketing Initiatives to Drive Traffic and Growth to

PR Newswire

CLEARWATER, Fla., March 11, 2013

CLEARWATER, Fla., March 11, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB:
ASTV), the parent company of, Inc., a leading provider of
convenient at-home diet, fitness and healthy lifestyle solutions, announced
today that it will be hosting a 'Fly Away' sweepstakes on behalf of its Brand
Ambassador CeeLo Green's new Las Vegas residency, "CeeLo Green is LOBERACE" at
Planet Hollywood. The winner of the sweepstakes will win one free pair of
tickets to CeeLo's new show "CeeLo Green is LOBERACE," two nights hotel stay,
round trip airfare for two to Las Vegas, and three weeks of eDiets meals.
eDiets' members will also be eligible for a Meet and Greet session with the
Grammy Award Winning recording artist.

For a chance to win, sign up for the sweepstakes here:

"CeeLo Green is LOBERACE" kicked off at the Planet Hollywood Resort and Casino
on February 27, 2013 and will run through April 13, 2013. With high energy,
CeeLo Green takes the stage as his alter ego "Loberace," performing covers of
music that inspire him, from Rod Stewart to INXS, as well as hits of his own.

"This sweepstakes marks one of many new initiatives to increase eDiets'
presence on social media and expand As Seen On TV, Inc.'s digital marketing
plan as a whole," stated Steve Rogai, CEO of As Seen On TV, Inc. "With digital
marketing rapidly changing, it is important that we, as a company, stay
engaged with current trends and platforms." The company's goal of this focus
on its social media assets is to drive awareness, traffic and commerce to

eDiets has officially established its social media properties as:

  o"Like" eDiets on Facebook at
  o"Follow" eDiets on Twitter @eDiets
  oWatch eDiets on YouTube at
  o"Pin" eDiets on Pinterest at

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of We identify, develop and market consumer products for global
distribution via TV, Internet and retail channels. As Seen On TV, Inc. was
established by Kevin Harrington, a pioneer of direct response television. For
more information go to and

About, Inc., Inc. is a leading provider of personalized nutrition, fitness and
weight-loss programs., Inc. features its award-winning,
fresh-prepared diet meal delivery service as one of the more than 20 popular
diet plans sold directly to members on its flagship site,
company also provides a broad range of customized wellness and weight
management solutions for Fortune 500 clients.'s unique
infrastructure offers businesses, as well as individuals, an end-to-end
solution strategically tailored to meet its customers' specific goals of
achieving a healthy lifestyle. For more information go to

Forward-Looking Statements:
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks, uncertainties and assumptions. This news
release contains forward-looking statements about the Company including
statements about the Company's expectations (i) regarding potential savings
and growth resulting from the merger; (ii) regarding the ability of As Seen On
TV to achieve its strategic objectives as a result of the merger; (iii)
regarding the synergies anticipated to result from the merger; (iv) regarding
the potential benefits to be derived from our association with CeeLo Green;
and (v) regarding market demand for our products. We wish to caution readers
that certain important factors may have affected and could in the future
affect our actual results and could cause actual results to differ
significantly from those expressed in any forward-looking statement,
including, but not limited to: (i) our ability to integrate the operations of
eDiets and As Seen On TV; (ii) our ability to realize potential savings,
growth opportunities and synergies from the merger and (iii) that we will be
able to obtain the additional financial support required in order to remain in
business. With respect to all these statements, these factors include those
risk factors set forth in filings by As Seen On TV and eDiets with the
Securities and Exchange Commission, including As Seen On TV's annual report on
Form 10-K for fiscal year ended March 31, 2012 and eDiets' annual report on
Form 10-K for fiscal year ended December 31, 2011, together with both
companies' quarterly reports on Form 10-Q.

Contact Information:
Jeff Ramson
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY 10022

SOURCE As Seen On TV, Inc.

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