Crowell & Moring Advertising & Product Risk Management Annual Seminar To Feature Industry Leaders And Key Government Officials

   Crowell & Moring Advertising & Product Risk Management Annual Seminar To
            Feature Industry Leaders And Key Government Officials

PR Newswire

WASHINGTON, March 11, 2013

WASHINGTON, March 11, 2013 /PRNewswire-USNewswire/ -- Crowell & Moring LLP is
pleased to invite members of the media and industry to attend its second
annual one-day seminar, "Staying Afloat When Your Brand Is Under Pressure: How
to Avoid, Mitigate, and Manage Product Crises," on March 19, 2013, from 8:30
a.m. – 5:00 p.m. at the firm's offices in Washington, D.C. With an increased
need for companies to understand the ways to reduce or eliminate the risk of a
crisis throughout their products and services lifecycles, the event panelists
will discuss their approaches to minimizing business exposure to adverse
events such as product defects, regulatory agency investigations and
enforcement actions, port seizures, false advertising, and class action

The morning keynote address will be delivered by Ray Dempsey, vice president
of Government and Public Affairs at BP America.

A series of panels throughout the day will address innovation and litigation
risk mitigation; mass tort litigation; cross-border agency reporting and other
border control matters; product recall crisis issues; social media and
advertising; crisis public relations; and managing government investigations
and enforcement actions.

Speakers will include in-house counsel and executives from industry-leading
corporations, government officials, as well as Crowell & Moring lawyers whose
practices focus on regulatory, advertising, litigation, and international

Outside speakers will include:

  oKate Childress, North American marketing communications manager, Crop
    Protection, DuPont
  oRichard Cleland, assistant director, Division of Advertising Practices,
    Federal Trade Commission
  oAnthony Cooke, assistant general counsel of Product and Regulatory
    Affairs, Volkswagen Group of America
  oSteve Edwards, senior recall strategist, Stericycle
  oAndrew Frank, founder and president, Karv Communications
  oDr. Jason Hertzberg, corporate vice president, practice director &
    principal engineer, Exponent, Inc.
  oLaura Beth Taylor, senior counsel, Chemicals & Fluoroproducts, DuPont
  oSvetlana Walker, Corporate Counsel, The Clorox Company
  oScott Wolfson, director, Office of Communications, U.S. Consumer Product
    Safety Commission

"More than ever, government regulation and enforcement trigger follow-on
litigation by competitors, shareholders, and consumers. Businesses desperately
need fresh thinking about how to manage these risks, which are made worse by
an overheated political and legal environment. Our conference is a unique
gathering of legal and communications experts from both government and private
industry, who will share ideas and provide practical advice about reducing
legal and reputational exposure in these unsettled times," said Crowell &
Moring partner Christopher A. Cole, co-chair of the firm's Advertising &
Product Risk Management Group.

To view the full agenda and register for the event, click here.

Crowell & Moring LLP is an international law firm with approximately 500
lawyers representing clients in litigation and arbitration, regulatory, and
transactional matters. The firm is internationally recognized for its
representation of Fortune 500 companies in high-stakes litigation, as well as
its ongoing commitment to pro bono service and diversity. The firm has offices
in Washington, DC, New York, Los Angeles, San Francisco, Orange County,
Anchorage, London, and Brussels. Visit Crowell & Moring online at

Jessica O'Neil
(202) 508-8750

SOURCE Crowell & Moring LLP

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