Work From Home Debate Elevates Importance of Overall Workplace Strategy, Must
Fit With Other Elements of Corporate Culture, Brand
CoreNet Global Advocates That Companies Carefully Construct Plan to Address
Telework, Flexibility, Risk Management
ATLANTA, March 11, 2013 (GLOBE NEWSWIRE) -- As debate flourishes around the
practice of teleworking and the recent decisions by Yahoo! and Best Buy to
restrict working from home, companies need to carefully address and articulate
their workplace strategy, advises CoreNet Global, the premiere professional
association for corporate real estate and workplace professionals.
One way to do this is to measure "quality of life per square foot," and give
knowledge workers a stronger voice in influencing major changes, including the
way workspaces are designed.
The group's 7,800+ members directly influence the design and operation of
corporate workplaces worldwide.
"Workplace strategy is a vitally important aspect of corporate organizations,
because it directly influences outcomes with branding, human resources
management, real estate, sustainability, site selection and risk management,"
said Richard Kadzis, Vice President at CoreNet Global. "It is not a
Out of necessity, how a company manages these options will be unique to that
entity, Kadzis added. "But one thing is certain. Workplace strategy is a vital
business-enabling resource that has caught the eye of the CEO, because it
dictates a company's success in many other areas. It enables employee
engagement, creative interchanges, innovation and, ultimately, competitive
advantage and shareholder value."
With as much as 70 percent of the U.S. workforce either not engaged or
actively disengaged on the job, the economic and competitive stakes are
getting higher, as is the value of human capital.
That's one reason why the advocacy statement recommends that corporate real
estate executives shift away from traditional "two-dimensional metrics" for
productivity like cost per square foot or revenue per employee. In some
companies, a more pronounced partnership is emerging between the corporate
real estate and human resources sides of the corporate shared services suite.
CoreNet Global therefore advocates that its members work more closely with
their counterparts in HR to develop a more quantitative, empirical way to
measure productivity around the concept of "Quality of Life per Square Foot."
Click here to view the CoreNet Global position statement advocating quality of
life per square foot measurements.
NOTE: The "Quality-of-Life per square foot approach" to real estate is a
philosophy developed and espoused by Sodexo, a CoreNet Global Strategic
Numerous related case studies are documented within CoreNet Global including:
Inside the Life and Times of Google
MyWork at Bank of America: From Concept to Capability
Gensler on the Value of Human Capital
Steelcase on The Next Office: Why CEO's Are Paying Attention
To access these and other case studies, please contact
With more than 7,800 members internationally, CoreNet Global is the world's
leading professional association for corporate real estate and workplace
executives, service providers, and economic developers. Please visit
www.corenetglobal.org for more information.
CONTACT: David Harrison
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