Degree® Inspires Americans To DO:MORE
New Unisex Campaign Features Superstar Athletes Carmelo Anthony, Kevin Durant,
Lolo Jones and Alex Morgan to Motivate People to "DO:MORE" of What They Love
ENGLEWOOD CLIFFS, N.J., March 11, 2013
ENGLEWOOD CLIFFS, N.J., March 11, 2013 /PRNewswire/ --Complacency is not an
option – especially for America's elite athletes. Now, basketball stars
Carmelo Anthony and Kevin Durant, track & field World Champion Lolo Jones and
gold-medal winning soccer player Alex Morgan are teaming up with Degree^®
deodorant to inspire Americans to go beyond their comfort zone and DO:MORE of
what they love. The new integrated unisex campaign focuses on challenging
yourself, following your passions, trying something new and living life to the
fullest. The campaign is inspired by Degree with MOTIONSENSE™; when you do
more, Degree^® does more too, and it won't let you down.
Starting in March, Anthony, Durant, Jones and Morgan will appear individually
in a series of Degree^® television advertisements that showcase how they
always DO:MORE. While these four elite athletes are known and recognized
around the world for their respective sports, Degree^® is diving deeper into
their passions off the court, and field, in hopes to inspire others to DO:MORE
in their own lives.
"The Degree DO:MORE campaign hopes to inspire and empower people to push
themselves further and to be the best at what they do," says Gaston Vaneri,
Senior Marketing Director, Unilever North America. "We were thrilled to
partner with elite athletes that are doing just that, challenging themselves
to do more of what they love and provide a product like Degree^® with
MOTIONSENSE™, that keeps them protected and won't let them down as they push
"I couldn't wait another four years to see my dreams come true after the 2012
summer games," said Lolo Jones, track & field World Champion. "There's no
offseason for me, that's why I'm excited to partner with Degree on its DO:MORE
campaign that continues to push doers like myself, to do more of what they
love and keep them confident and protected as they push towards their goals."
About Degree^® with MOTIONSENSE™
Degree^® with MOTIONSENSE™ is triggered by even the most sudden and slightest
of body movements releasing extra protection throughout the day to fight sweat
and odor before they start. While the average anti-perspirant/deodorant
releases scent upon contact with sweat, Degree^® with MOTIONSENSE™ starts
working when you start to move, not just when you start to sweat, keeping you
cooler for longer and allowing you to DO:MORE.
For ideas on how you can DO:MORE and to see behind-the-scenes footage from the
Degree^® athletes' ad shoots, find Degree^® Men and Degree^® Women on
Facebook. Tell us how you DO:MORE by following Degree^® Men and Degree Women
About Our Degree DOers
Carmelo Anthony has always been a dual threat on the basketball court, a
leading scorer and a fierce defensive threat, but now he is testing his limits
in the boxing ring. With the support of Degree^® Men with MOTIONSENSE™,
Anthony has the confidence and protection needed to take his game to the next
level and DO:MORE whether he's running 94-feet up and down the basketball
court or going 12-rounds in the boxing ring.
Known for his competitive drive, fierce determination, and dedication to being
the best basketball player, Kevin Durant is now pushing himself to DO:MORE off
the court by strapping on a helmet and hitting the pavement mile after
grueling mile on his bike. With MOTIONSENSE in his arsenal, Durant can test
his physical boundaries both on and off the court.
A true "doer," Lolo Jones is committed to challenging herself – whether it is
in track and field where she is a two time gold medal hurdler or in her latest
push, bobsledding towards the 2014 winter games. Yes, that's dual-sport elite
competition. With the support of Degree^® Women with MOTIONSENSE™, she can
stay protected and confident while she pushes boundaries.
Alex Morgan, one of the top female soccer players in the U.S., is known for
dominating the soccer field, but when she unlaces her cleats she escapes to
her second passion - paddle boarding. She trades turf for surf to challenge
herself off the field. Degree^® Women with MOTIONSENSE™ allows her to DO:MORE
as she pursues her passions.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in 7
out of 10 homes globally and are used by over 2 billion people on a daily
basis. In the United States and Canada the portfolio includes brand icons such
as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care products,
Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's,
Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St.
Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the
preceding brand names are trademarks or registered trademarks of the Unilever
Group of Companies.
Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or
Unilever employs more than 12,000 people across North America – generating
over $10 billion in sales in 2012. For more information visit
www.unileverusa.com or www.unilever.ca.
Amanda Roston Richard Small
Weber Shandwick Unilever
SOURCE Degree Women
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