Philips Hue empowers endless possibilities in connected lighting, launching a developer program for world's smartest LED light

Philips Hue empowers endless possibilities in connected lighting, launching a
            developer program for world's smartest LED light bulb

Developers can now extend Hue's capabilities with new applications and
integration with other products, advancing digital revolution in home lighting

PR Newswire

SOMERSET, N.J., March 11, 2013

SOMERSET, N.J., March 11, 2013 /PRNewswire/ --Philips today, as promised,
launches a software developer program for Hue that allows consumers to create
and control their light bulbs using a smartphone or tablet. In publishing
Hue's open application programming interfaces (APIs), as well as releasing
guides and libraries in an iOS software developers' kit, Philips reinforces
its commitment to helping the developer community start programming with
Hue.This move opens the playing field for third party developers to create
new, exciting applications using light, enabling Hue to communicate with a
variety of devices and applications (apps). Philips Hue's developer platform
is available at developers.meetHue.com.

This is just the first phase of the software developer program for world's
first web-enabled LED home lighting system. It allows the Hue community to
create rich functionality for an enhanced customer experience. Already
external developers have created apps that integrate Hue with music, resulting
in an immersive surround sound and surround lighting experience that allows
the lighting to change to the beat of the music. Developers have also created
scheduling applications that can integrate with a phone's calendaring system.

"The response Philips Hue has received from the development community has been
incredibly positive and we aim to continue redefining the possibilities of
light by enabling developers to create apps that customers want and need,"
said Kevin Toms, SDK Designer and Developer Advocate of Hue's software
developers' platform."Already Hue is sparking a digital revolution in home
lighting, as well as becoming an important step towards automated, connected
homes, allowing it to further integrate with our world and simplify our
lives."

Using the ZigBee LightLink standard, Hue bulbs can not only communicate with
each other, they have the potential for communicating with other ZigBee-based
devices such as motion sensors and home thermostats, while offering a broad
signal range and using significantly less stand-by power than traditional
Wi-Fi systems. Software updates for the bulbs are done automatically via the
bridge and the bulbs themselves, and additional apps developed for the system
will be made available through app stores or meetHue.com, making it easy and
intuitive for users to update Hue with applications and functionality that
will enhance their lighting experience.

Hue's app already includes numerous pre-programmed light settings, including
Light Recipes based on Philips' research around lighting's optimal effects.
These pre-programmed scenarios adjust the bulbs to the optimum shade and
brightness of white light to relax, read or boost mood and energy. However,
there is additional opportunity with color temperature applications that have
the potential to help photographers adjust lighting for shots with a simple
app on their smart devices. The company continues to enhance the possibilities
of Hue, with new features around schedules and geo-fencing expected to be
released in the coming months.

Developers with questions about programming with Hue, can join Hue's developer
forum at www.everyhue.com where Kevin Toms, designer and developer advocate of
Hue's software developers' kit, will provide technical support. Kevin can also
be reached via Twitter: @philipsHuedev

Hue starter kits comprising three bulbs and a Smartbridge are available at
Apple stores for $199. Additional bulbs can also be purchased for $59.

For more information about Philips Hue and its capabilities visit
www.meetHue.com.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8
billion and employs approximately 118,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.

SOURCE Royal Philips Electronics

Contact: Silvie Casanova, Lighting Communications, Philips Electronics North
America, +1-978-659-7467, silvie.casanova@philips.com