Massive Success of Free-to-Play Model Boosts OBJE’s Gaming App Projections

  Massive Success of Free-to-Play Model Boosts OBJE’s Gaming App Projections

Business Wire

SARASOTA, Fla. -- March 11, 2013

The latest market data on free-to-play (FTP) gaming apps has significantly
raised OBJ Enterprises’ (OTCBB: OBJE) internal expectations for Phantasmic,
the first FTP game in offing from OBJE’s partners at Novalon Games.

The FTP statistics from the TomiAhonen Almanac 2013 are staggeringly positive.
Revenue earned from mobile apps are forecast to approach $10 billion, with
games accounting for about 80 percent of that total. The world’s estimated 1.2
billion mobile gamers have made free-to-play games their preferred business
model, and the top FTP games pull in average revenue per daily user of 25

In fact, the strength of the FTP model has industry analysts such as SuperData
Research predicting that the global market for FTP games will jump to nearly
$21.5 billion by 2015.

“There are now roughly as many mobile gamers in the world as there are
computer users,” said OBJE CEO Paul Watson. “FTP games are becoming the
preferred choice for casual and hardcore gamers alike, and we’re ready to help
feed that demand. Phantasmic is only the start.”

Novalon Games, the game developer founded by a joint venture between OBJE and
Source Street, also released an early test version of the new puzzle-based
mobile gaming app Stupid Pixels last week. The alpha version of Stupid Pixels
and the beta version Phantasmic can be viewed and played online at OBJE and Novalon look forward to your continued feedback
as we prepare for our official releases.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to
develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and
Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile
Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).

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About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE's cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market. For investment information and performance data,

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
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