The Developing Trend in Books on Making Better Choices

            The Developing Trend in Books on Making Better Choices

Author Reveals How to Avoid Catastrophic Mistakes

PR Newswire

PITTSBURGH, March 11, 2013

PITTSBURGH, March 11, 2013 /PRNewswire/ --We all know that better choices
lead to a better life, but why then do we continue to make poor decisions that
cause us so much trouble? If we know that we should exercise, eat our
vegetables, save for retirement, and not be reckless, what are the root causes
of the choices that land us in hot water? As we seek to navigate these waters,
the trend in the popularity of books about how to make wise choices helps us
analyze and evaluate why we choose the things we choose. 

Leading the charge is Krishna Pendyala's critically acclaimed book, Beyond the
PIG and the APE: Realizing Success and true Happiness. In his book, Pendyala
asserts that our attempts to avoid painful experiences and our pursuit of
gratification are major drivers leading us to make poor choices. He states,
"Dumb is when you don't learn from your own mistakes, smart is when you learn
from your mistakes, and wise is learning from other people's mistakes."

An upcoming March release examining how our decisions are impacted by biases
and irrational thoughts is Decisive: How to Make Better Choices in Life and
Work by Chip Heath and Dan Heath. Another March release is From Smart to
Wise: Acting and Leading with Wisdom by Prasad Kaipa and Navi Radjou in which
the authors examine the decisions that lead to a balanced style of leadership.

With the growing interest in better choice making, invite Krishna Pendyala to

  oWhat are the invisible factors that drive the choices we make?
  oHow do small, everyday choices have such a big impact on our quality of
  oShould you ever procrastinate?
  oWhy should you live two days at a time?

CREDENTIALS: Krishna Pendyala is an unconventional life coach and workshop
leader who uses mindfulness playfully to empower people to make wiser choices
in life. His critically acclaimed book, Beyond the PIG and the APE: Realizing
Success and true Happiness, illuminates how to be aware of the hidden factors
that influence us. He inspires people to reach deep within themselves to
solve their own problems. He mobilized a rural community to raise over
$400,000 in 60 days for a new technical college in Tennessee by inspiring
individuals to believe that they could make a difference. During the 8 years
he was the chief operating officer and coach at Waldron Wealth Management, the
firm grew by 500% through the Great Recession. For over twenty years, he has
transformed both individuals and teams at Boeing, Carnegie Mellon, the
Pittsburgh Steelers, and UNESCO using his simple, yet practical, framework
distilled from his varied life experiences. His transformational approach has
been featured in TEDx and by The New York Times, the Pittsburgh Post-Gazette,
and Inc. magazine.

AVAILABILITY: Pennsylvania, nationwide by arrangement, and via telephone
CONTACT: David Cristello, (412) 301-5123 (PA); Email;

This press release was issued through eReleases® Press Release Distribution.
For more information, visit

SOURCE Krishna Pendyala

Press spacebar to pause and continue. Press esc to stop.