Vserv.mobi AppWrapper to Power In-App Purchases for Vietnamese ICT Major FPT's App Store

Vserv.mobi AppWrapper to Power In-App Purchases for Vietnamese ICT Major FPT's
                                  App Store

  PR Newswire

  MUMBAI, March 10, 2013

MUMBAI, March 10, 2013 /PRNewswire/ --

Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers,
advertisers and telecom providers has partnered with leading Vietnamese ICT
major and leading local app store, FPT Mobile Applications (FMA) to enable app
monetization for their developer community in Vietnam. The partnership will
allow FPT to leverage the Vserv.mobi AppWrapper to enable In-App transactions
such as 'Try & Buy' for developers on their App store. Over the past year,
Vserv has recorded massive growth across South East Asia and has already
established offices in Vietnam, Singapore & Indonesia, and is planning to
expand its presence in Malaysia, Philippines & Thailand over 2013.

 (Logo: http://photos.prnewswire.com/prnh/20120725/546333 )

Commenting on the partnership, David Yin, GM - Developer Alliances, 
Southeast Asia , Vserv.mobi said, "We have always approached the challenge of
app monetization with a very comprehensive perspective. This partnership will
help FPT leverage the unique capability of the AppWrapper to deliver in-app
transactions across multiple platforms with flexible end-user pricing models
such as Try & Buy, Pay per Play and Subscriptions. These pricing models are
extremely suitable for the app economy in emerging markets and will help FPT
maximize revenues for their developers with minimum effort."

Vietnam has a booming mobile market with a mobile penetration rate of over
183% & mobile internet usage exceeding 60%. FPT Mobile Applications, a mobile
app division of FPT Corp, is the owner of the leading local app store in
Vietnam and its client version F-store is preloaded on every FPT phone, thus
having massive reach.

Nguyen Sy Trung, Technical Director - FPT Mobile Applications added, "We are
excited to partner with Vserv as they have a very strong understanding of
monetization in emerging markets. With consumers today being hooked to mobile
apps, this partnership with Vserv will help us provide excellent monetization
avenues to our Vietnamese developers present on our app store, while
delivering premium content to mobile consumers and further enhancing our
presence in the market."

Founded in 2010, Vserv.mobi is an award winning Mobile Ad Network, having been
named "Media Company of the Year" at the MMA Smarties 2012 and listed in the
Red Herring Top 100 Award. The company presents a compelling value proposition
for brand advertisers, premium publishers, app developers and telecom
providers with its two revolutionary platforms, AppWrapper and AudiencePro .

Contact: Binay Tiwari | +91-22-29275128 | press@vserv.mobi
 
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