McDonald's Global Comparable Sales Decrease 1.5% In February

         McDonald's Global Comparable Sales Decrease 1.5% In February

PR Newswire

OAK BROOK, Ill., March 8, 2013

OAK BROOK, Ill., March 8, 2013 /PRNewswire-FirstCall/ -- McDonald's
Corporation's February comparable sales results were as follows:

  oGlobal comparable sales decreased 1.5% reflecting a negative calendar
    shift as February 2012 included an extra day due to leap year
  oExcluding this negative calendar shift of 3.2 percentage points, global
    comparable sales were up 1.7%
  oUS decreased 3.3%; flat excluding the segment's calendar shift
  oEurope decreased 0.5%; increased 2.7% excluding the segment's calendar
    shift
  oAsia/Pacific, Middle East and Africa (APMEA) decreased 1.6%; up 1.5%
    excluding the segment's calendar shift

"McDonald's continues to deliver what customers want – quality menu choices at
everyday affordable prices," said McDonald's President and Chief Executive
Officer Don Thompson. "While February's results reflect difficult prior year
comparisons, we remain confident in the fundamental strength of McDonald's
business. We have the operating experience to manage through the current
challenging environment and the right strategies in place to grow the business
for the long term."

In the U.S., February comparable sales decreased 3.3%, reflecting the negative
calendar shift due to leap year. Excluding this impact, comparable sales in
the U.S. were flat against robust prior year performance. The recent addition
of the Grilled Onion Cheddar burger and the Hot 'n Spicy McChicken to
McDonald's value line-up, the popularity of classic core favorites including
Filet-O-Fish, and the limited-time Fish McBites offer supported the month's
results.

In Europe, comparable sales decreased 0.5%. Excluding the negative calendar
shift due to leap year, comparable sales increased 2.7% led by performance in
the U.K. and Russia. Europe's priority remains building guest traffic by
focusing on unique premium menu offerings, compelling value and the expansion
of Europe's breakfast and restaurant operating hours.

In APMEA, February's comparable sales decreased 1.6%, reflecting the negative
calendar shift due to leap year. Excluding this impact, the segment's
comparable sales were up 1.5% as ongoing weakness in Japan was more than
offset by positive results in China and Australia. The segment's February
results also benefited from the shift in timing of Chinese New Year.

Systemwide sales for the month decreased 0.9% and increased 1.1% in constant
currencies.

Percent Increase/(Decrease) Comparable Systemwide Sales
                            Sales      As       Constant
Month ended February 28,    2013  2012 Reported Currency
McDonald's Corporation      (1.5) 7.5  (0.9)    1.1
Major Segments:
 U.S.                   (3.3) 11.1 (2.3)    (2.3)
 Europe                 (0.5) 4.0  2.6      2.2
 APMEA                  (1.6) 2.4  (2.9)    3.3
Year-To-Date February 28,
McDonald's Corporation      (1.7) 7.1  (0.3)    0.9
Major Segments:
 U.S.                   (1.2) 9.5  (0.2)    (0.2)
 Europe                 (1.3) 4.0  3.3      1.4
 APMEA                  (5.8) 5.0  (6.0)    (1.2)

Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In February 2013, this calendar shift/trading day adjustment
    consisted of one less trading day (a Wednesday) compared with February
    2012 due to 2012 being a leap year. The resulting adjustment varied by
    area of the world, ranging from approximately -3.3% to -3.0%. In addition,
    the timing of holidays can impact comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications
Don Thompson, President and Chief Executive Officer, and Pete Bensen,
Executive Vice President and Chief Financial Officer, will speak at 8:00 a.m.
(Eastern Time) at the UBS Global Consumer Conference in Boston on March 13,
2013. This discussion will be webcast live and available for replay for a
limited time thereafter at www.investor.mcdonalds.com.

McDonald's tentatively plans to release first quarter results before the
market opens on April 19, 2013 and will host an investor webcast. This
webcast will be broadcast live and available for replay for a limited time
thereafter at www.investor.mcdonalds.com.

McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated
by independent local men and women.

Forward-Looking Statements
This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Website: http://www.mcdonalds.com
Contact: Investors, Kathy Martin, +1-630-623-7833, or Media, Heidi Barker,
+1-630-623-3791