smart USA Joins Zest Media with customNATION Travel Series Using the "uncar"
to Travel to "untourist" Hot Spots
Web Video Series Kicks Off in Austin Just in Time to Show SXSW 2013 Attendees
How to Enjoy the City Like a Local
MONTVALE, N.J., March 8, 2013
MONTVALE, N.J., March 8, 2013 /PRNewswire/ -- smart USA and Zest Media,
announced today the launch of customNATION, a travel video series featuring
the brand. customNATION follows hosts Camille Ford and Christian Finnegan as
the duo road trips through great American cities in various smart models,
exploring unique and under-the-radar destinations favored by locals. Over the
course of the next few months, customNATION will release videos featuring
Austin, San Francisco and New York City for the traveler looking for more than
mere tourist attractions.
The series kicks off this week with ten brief segments featuring Austin hot
spots, just as the nation's biggest tech, music and film enthusiasts roll into
the Texan city for SXSW 2013. While in Austin, Camille and Christian visit
several not-to-be-missed destinations including the grandiose, but haunted,
Driskill Hotel. The duo also make a stop at Franklin BBQ, a trailer turned
full service restaurant where locals wait in line for up to two hours to savor
the venue's "life-changing" brisket, and visit Ginny's Longhorn Saloon, where
they play a most unusual version of bingo.
"This is a unique opportunity to highlight the city-friendly features of our
vehicles while also offering up the insiders' recommendations in some of the
most exciting cities in the United States," said smart USA General Manager,
Tracey Matura. "The featured places are not your usual stops and smart is not
your typical car. We like the idea of having our 'uncar' being chosen to
explain our country's metropolitan areas by 'untourists.'"
"We are thrilled to launch this series with smart on the customNATION premium
channel," said Zest Media's Managing Partner, Sandi Isaacs. "The series offer
viewers a unique and entertaining way todiscover the city's hidden gems
usually only known to locals."
customNATION content is available on the customNATION premium channel which
can be viewed at http://www.customnationtv.com, and can also be watched from
playlists on smart's channel. Visit the smart USA YouTube channel at
smart, a Daimler AG brand, has its U.S. headquarters in Montvale, New Jersey.
The smart model-line consists of five for two models: the pure coupe, passion
coupe, passion cabriolet and all-electric drive versions of the coupe and
cabriolet. The unique models which are classified as ultra-low emissions
vehicles by the State of California Air Resources Board are just under nine
feet long, 5 feet tall and 5 feet wide. Despite their microcar exterior
dimensions, smart vehicles are surprisingly roomy inside and have a full array
of technological features including the patented tridion safety cell which is
designed to protect occupants in the event of a collision. All smart vehicles,
designed to be 85% recyclable and over 95% reclaimable, are produced in the
environmentally oriented "smartville" factory in Hambach, France. Over 48,000
smarts have been sold in the U.S. to date. Additional information on smart can
be found at www.smartusa.com.
About Zest Media, LLC
Zest Media, LLC is a cross-platform entertainment company focused on the
development and production of content for a broad viewing audience anywhere,
anytime. The company's founders are comprised of entertainment industry and
digital media veterans including Jennifer Eatz, the producer of major motion
pictures such as The Holiday and Zookeeper as well as, Sandi Isaacs, former
Senior Vice President of Paramount Pictures Digital Entertainment. The
company's premium YouTube channel is a premier destination for lifestyle
content. Launching with the travel series, customNATION, the exciting
programming offers viewers diverse experiences, locales and compelling hosts
highlighting a slice of life ready to be discovered.
SOURCE smart USA
Contact: News Media Contact: Donna Boland, +1-201-573-6893, Toll-Free
888-MBNEWS-1; or Zest Media Contact: Ginger Chan, Allied Integrated Marketing,
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