Congressman Tony Cardenas Brings Ask, Listen, Learn To Sun Valley Middle School

   Congressman Tony Cardenas Brings Ask, Listen, Learn To Sun Valley Middle
                                    School

PR Newswire

SUN VALLEY, Calif., March 8, 2013

Program encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to
underage drinking"

SUN VALLEY, Calif., March 8, 2013 /PRNewswire-USNewswire/ -- Today,
Congressman Tony Cardenas (D-CA) partnered with The Century Council's Ask,
Listen, Learn: Kids and Alcohol Don't Mix program to inspire 100 students at
Sun Valley Middle School to "say 'YES' to a healthy lifestyle and 'NO' to
underage drinking."

"All parents want their kids to be on a healthy track to success," said
Cardenas. "That's why I'm honored to be part of the Ask, Listen, Learn
program. Our kids have to understand that drinking underage is a poor decision
that could drastically affect their chances to achieve the goals they've set."

Congressman Cardenas cheered on students as they enthusiastically competed for
high scores in the running competition on Ask, Listen, Learn's interactive
game. The game enables middle school kids to learn about the negative
consequences of underage drinking and the benefits of making healthy decisions
while they exercise.The premise is based on research by Harvard Medical
School's Dr. John Ratey, showing that for a person's brain to function at its
peak, the body needs to move. The multimedia program includes the game and
print materials, with the website presenting a pledge to live a healthy
lifestyle, online games and pages featuring Ask, Listen, Learn Superstars.

Sun Valley Principal Roberto Lee applauded The Century Council's efforts to
reach his students on this key issue. "We're proud to have Ask, Listen, Learn
in our classrooms. Not only do the students enjoy actively learning on the
game with their peers, they bring what they learn home to their families to
start collaborative conversations about underage drinking."

"The availability of alcohol to underage youth has declined for more than a
decade, yet 11 percent of 8th graders report they have consumed alcohol in the
past month," said Ralph Blackman, President and CEO of The Century Council.
"It's important for parents to have the conversation about underage drinking
early, because by the time these students are in high school it could be too
late. Our message here today encourages healthy choices for a happy future."

Along with the interactive game, teachers at Sun Valley Middle will also
receive newly-published Scholastic materials featuring U.S. Gymnastics team
captain and Ask, Listen, Learn Ambassador Aly Raisman for their classrooms.

About Ask, Listen, Learn
Ask, Listen, Learn is the most widely distributed alcohol education program of
its kind. Ask, Listen, Learn's initiatives include Asklistenlearn.com, a
website that encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to
underage drinking" by offering kids interactive and educational games and
videos. On the site kids can read about positive role models and take a pledge
to make healthy choices. Parents and educators are also encouraged to visit
the site to find tips on how to facilitate these conversations with kids.

About The Century Council
The Century Council, is a national not-for-profit leader in the fight to
eliminate drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council promotes responsible
decision making regarding beverage alcohol and develops and implements
innovative programs and public awareness campaigns which ignite action through
strategic partnerships. Established in 1991, The Century Council's initiatives
are highlighted on its website at www.centurycouncil.org and
www.asklistenlearn.org.

Contact: Tyler Allen, The Century Council
AllenT@centurycouncil.org or (202) 637-0077

SOURCE The Century Council

Website: http://www.centurycouncil.org