Whole Foods Market© commits to full GMO transparency
Company supports consumer's right to know, sets five-year deadline for
ANAHEIM, Calif., March 8, 2013
ANAHEIM, Calif., March 8, 2013 /PRNewswire/ --Whole Foods Market announced
today at Natural Products Expo West that, by 2018, all products in its U.S.
and Canadian stores must be labeled to indicate whether they contain
genetically modified organisms (GMOs). It is the first national grocery chain
to set a deadline for full GMO transparency.
"We are putting a stake in the ground on GMO labeling to support the
consumer's right to know," said Walter Robb, co-CEO of Whole Foods Market.
"The prevalence of GMOs in the U.S. paired with nonexistent mandatory labeling
makes it very difficult to select non-GMO products. We are increasing our
support of organic, and we are working with our supplier partners to grow our
non-GMO supply chain to ensure we can continue to provide these choices in the
Whole Foods Market now has 3,300 Non-GMO Project verified products, more than
any North American retailer. In 2009, it began putting its 365 Everyday Value™
line through Non-GMO Project^™ verification and encouraged its grocery
suppliers to do the same. It is expanding this effort to work with all
suppliers as they transition to ingredients from non-GMO sources, or clearly
label products containing GMOs by the five-year deadline. The company will
announce its progress along the way.
"We're responding to our customers who have consistently asked us for GMO
labeling and we are doing so by focusing on where we have control: in our own
stores," said Robb.
GMOs are now part of an ongoingnational conversation, thanks to efforts of
various advocacy groups and to U.S. states considering their own labeling
laws. Robb added, "While we are encouraged by the many mandatory labeling
initiatives, we are committed to moving forward with our own GMO transparency
"We have always believed quality and transparency are inseparable and that
providing detailed information about our products is part of satisfying and
delighting the millions of people who place their trust in Whole Foods Market
each day," said A.C. Gallo, president of Whole Foods Market. "This bold task
will encourage manufacturers to ask deeper questions about ingredients and it
will help us provide greater transparency about what we sell, so our customers
can be empowered to make informed decisions."
Contacts: Kate.email@example.com (512) 542-0390
Libba.Letton@wholefoods.com (512) 542-3031
SOURCE Whole Foods Market
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