American Airlines is the Official Airline of the 2013 South by Southwest Music, Film and Interactive Festival

   American Airlines is the Official Airline of the 2013 South by Southwest
                     Music, Film and Interactive Festival

American Supports Small Business and Technology Innovation as a Super Sponsor

PR Newswire

FORT WORTH, Texas, March 8, 2013

FORT WORTH, Texas, March8, 2013 /PRNewswire/ --American Airlines is proud to
announce its status as a "Super Sponsor" and the official airline of the 2013
South by Southwest (SXSW) Music, Film and Interactive Festival, which begins
today in Austin, Texas. American's sponsorship of the festival highlights its
commitment to small business and technology innovation as well as the arts and


SXSW Film and Interactive Events
American Airlines will host various events during the Film and Interactive
portions of SXSW and offer festival-goers opportunities to relax and
experience the new American firsthand.

  oFrom March 8-16, the #newAmerican Lounge will be set up in the Austin
    Convention Center and is open daily from 9 a.m. to 6 p.m. The lounge
    offers a space where attendees can take a break from the action at SXSW,
    enjoy a massage, charge their mobile devices and explore some of the new
    products onboard American's aircraft.
  oIn support of the growth and development of startups, American is hosting
    'Office Hours' at the Startup America Lounge on the fourth floor of the
    Austin Hilton March 8-11 from noon to 6 p.m. The office hours give
    startups and entrepreneurs an opportunity to meet with company leaders and
    learn how American is enabling the success of emerging businesses. 
  oAmerican is also teaming up with AT&T to host the inaugural Travel Hack, a
    "hackathon" running March 9-10. During the event, the AT&T Location
    Information Services Hybrid beta API and the American Airlines Travel API
    will be open to developers for the first time as they compete to create
    the best mobile app for American Airlines and AT&T customers. Travel Hack
    winners will be announced on March 10 and receive the following prizes:

       oFirst Place – $10,000 split among team members and 25,000 American
         Airlines AAdvantage^® miles per team member (maximum of five team
       oSecond Place – $3,000 split among team members and 25,000 AAdvantage
         miles per team member (maximum of five team members)
       oThird Place – $1,000 split among team members

SXSW Music Events
During SXSW Music, March 13-16, the #newAmerican Oasis will be open on Sixth
Street in downtown Austin from noon to 5 p.m. The Oasis offers visitors a
refreshing respite from the commotion and allows them to charge their mobile
devices while enjoying complimentary Wi-Fi, massages and fresh juice drinks. 

"Partnering with South by Southwest as a Super Sponsor and the official
airline of the festival provides a unique opportunity for American to support
emerging businesses and the startup community while fostering creativity and
innovation in the technology space," said Rob Friedman, American's Vice
President – Marketing. "This sponsorship and the activities we're hosting are
proof points of American's evolution into a more modern airline and our focus
on making customers more comfortable and connected throughout their travels."

American Airlines Giveaways

  oFrom March 8-12, American is giving away a daily grand prize of two passes
    to the music portion of SXSW and one second place prize of a single pass
    to the film portion of SXSW. Attendees can enter to win the passes when
    they follow @AmericanAir on Twitter and tweet using #newAmerican.
  oEvery day from March 8-17, American will invite its Twitter followers to
    retweet select posts to enter for a chance to win 25,000 AAdvantage miles.
  oFrom March 8-16, SXSW attendees who check in at American's locations on
    Foursquare and show their check-in to an airline representative can
    receive one of American's premium amenity kits or another travel-inspired

In addition to American's activities at SXSW, the airline is reminding
customers on all inbound flights to Austin to visit its locations in the
Austin Convention Center and on Sixth Street. American's Twitter followers can
also track their experiences at SXSW using the hashtag #newAmerican. For more
information on American's sponsorship and participation in SXSW, visit

About American Airlines
American Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily
flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami
and New York. American flies to nearly 100 international locations including
important markets such as London, Madrid, Sao Paulo and Tokyo. With more than
500 new planes scheduled to join the fleet, including continued deliveries of
the Boeing 737 family of aircraft and new additions such as the Boeing
777-300ER and the Airbus A320 family of aircraft, American is building toward
the youngest and most modern fleet among major U.S. carriers. American's
website,^®, provides customers with easy access to check and book
fares, and personalized news, information and travel offers. American's
AAdvantage^® program, one of the most popular frequent flyer programs in the
world, lets members redeem miles for flights to almost 950 destinations
worldwide, as well as flight upgrades, vacation packages, car rentals, hotel
stays and other retail products. The airline also offers nearly 40 Admirals
Club^® locations worldwide providing comfort, convenience, and an environment
with a full range of services making it easy for customers to stay productive
without interruption. American is a founding member of the oneworld^®
alliance, which brings together some of the best and biggest airlines in the
world, including global brands like British Airways, Cathay Pacific, Iberia
Airlines, Japan Airlines, LAN and Qantas. Together, its members serve more
than 900 destinations with more than 9,000 daily flights to 150 countries and
territories. Connect with American on Twitter @AmericanAir or American Airlines, Inc. and American Eagle
Airlines, Inc. are subsidiaries of AMR Corporation. AMR Corporation common
stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by
OTC Markets Group.

About SXSW
The South by Southwest^® (SXSW^®) Conferences & Festivals (March 8-17, 2013)
offer the unique convergence of original music, independent films, and
emerging technologies. Fostering creative and professional growth alike,
SXSW^® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New
media presentations, music showcases and film screenings provide
buzz-generating exposure for creators and compelling entertainment for
audiences. Conference panel discussions present a forum for learning, business
activity thrives at the Trade Shows and global networking opportunities
abound. Intellectual and creative intermingling among industry leaders
continues to spark new ideas and carve the path for the future of each
ever-evolving field, long after the events' conclusion.

SOURCE American Airlines

Contact: Stacey Frantz, +1-817-967-1577,
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