Digimarc to Demonstrate the Future of Immersive Marketing at SXSW

  Digimarc to Demonstrate the Future of Immersive Marketing at SXSW

   Using Digital Watermarks, Brands Engage Shoppers with Custom Content and
                Offers via Print, Radio, TV, In-store and More

SXSW 2013

Business Wire

BEAVERTON, Ore. -- March 8, 2013

Digimarc Corporation (NASDAQ: DMRC) today began demonstrating how top
publications, retailers, shows and brands will reach mobile-enabled customers
via digital watermarks in radio, TV and in-store at SXSW 2013 March 8-12. The
demo, by appointment only, shows how embedded digital watermarking across
print, audio, video and other outlets will engage, immerse and connect
consumers with the world around them.

Transparent digital watermarking technology is used in countless print
publications and catalogs to connect shoppers with premium content, e-commerce
offers, contests and more via a quick scan of text or images with their
smartphone. Digital watermarks placed in magazine editorial and advertising
content grew 486 percent from 2011 to 2012, reaching more than 37 million
readers in total.

Quickly moving beyond print, digital watermarking promises to bring an
immersive mobile marketing framework to brands for increased sales impact. The
company’s demo at SXSW booth #443/445 will showcase how businesses will
connect with target customers as they browse print, listen to the radio, watch
TV, walk store aisles and more. Brands will get a glimpse at geo targeting,
integrated payoffs, invisible brand triggers, comparative marketing analytics
and more.

“The technology behind the Digimarc Discover platform is being rapidly
expanded to encompass all the places publishers, advertisers and brands want
to connect with customers throughout their shopping journey,” saidEd Knudson,
Executive Vice President, Sales and Marketing at Digimarc. “At SXSW, we will
give these businesses a look at what’s to come in digital watermarking, such
as how to expand to radio, TV and in-store. We’ll discuss essential campaign
factors such as the best times to engage customers, most popular payoffs and
how to maintain brand integrity and campaign cohesion at every touch point.”

SXSW Conferences and Festivals (March 8-17, 2013) offer the unique convergence
of original music, independent films, and emerging technologies. Fostering
creative and professional growth alike, SXSW is the premier destination for

To find out more about Digimarc’s limited demo contact pr@digimarc.com

About the Digimarc® Discover Platform

The Digimarc Discover platform enables smartphones and other sensor-equipped
devices to "see and hear" media content using built-in cameras and
microphones. Consumers simply direct their phone at content they are
interested in and are presented with a range of associated network services
such as purchase a product, view a video, save for later, download a coupon,
or share with a friend, for example. The Digimarc Discover mobile applications
are available for licensing and can be integrated into existing applications.

Publishers and others can embed digital watermarks into content using the
Digimarc Discover Online Services Portal (OSP). The OSP is being used by
magazines, newspapers, packaging companies, advertising agencies, and others
to enable a variety of new experiences and capabilities from print. Companies
interested in learning more about digital watermarking technology and
licensing opportunities for the Digimarc Discover platform can visit:
www.digimarc.com/discover. For the latest updates follow us on ourDigimarc
Discover Facebook page and Twitter @DigimarcCorp.

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading
innovator and provider of enabling technologies that create digital identities
for all forms of media and many everyday objects. The embedded digital IDs are
imperceptible to humans, but not to computers, networks and devices like
mobile phones, which can now use cameras and microphones as sensory inputs to
"see, hear and understand" the world around them within the context of their
environment. Digimarc has built an extensive intellectual property portfolio
with patents in digital watermarking, content identification and management,
media and object discovery to enable ubiquitous computing and related
technologies. Digimarc develops solutions, licenses its intellectual property,
and provides development services to business partners across a range of
industries. For more information and the latest news, please
visitwww.digimarc.com and follow us on Twitter @DigimarcCorp.


Lindsay Stril, 253-444-5443
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