3M Debuts Interactive Virtual Presenter at South by Southwest Interactive

  3M Debuts Interactive Virtual Presenter at South by Southwest Interactive

   Digital Interactive Avatar Helps Conference Attendees Find Panels & More

SXSW 2013

Business Wire

AUSTIN, Texas -- March 8, 2013

Imagine a world in which you don’t need to speak to a car salesperson to get a
trade-in quote, or a restaurant hostess to find out the wait time, or a hotel
concierge to find the hottest city attraction. This world of dynamic digital
merchandising is now possible as 3M debuts its first fully integrated,
interactive Virtual Presenter at South by Southwest Interactive (SXSW).

3M Virtual Presenter offers panel suggestions to SXSW Interactive attendees in
Austin, TX. (Photo: B ...

3M Virtual Presenter offers panel suggestions to SXSW Interactive attendees in
Austin, TX. (Photo: Business Wire)

SXSW attendees can interact with the life-like digital avatar through a touch
screen to get conference panel recommendations, learn more about 3M through a
game-like interface, and share information about their Virtual Presenter
experience with friends on Facebook and Twitter. The new addition of a
programmable touch panel to the 3M Virtual Presenter now unlocks the
possibility for countless interactive applications.

Three Interactive Virtual Presenters will be on display throughout the Austin
Convention Center during SXSW Interactive 2013 for attendees to be inspired by
the possibilities of this new technology. These helpful “guides” will be on
hand at the Connection Centers (outside exhibit halls 2 and 4) and the 3M
Interactive Lounge (Meeting Room 1) to assist conference attendees with

“The interactive 3M Virtual Presenter represents the next generation of
interactive digital communication,” says Bill Hibbard, 3M Business Development
Manager. “While virtual presenters have been seen at trade shows, airports and
drugstores during the past few years, 3M’s new integrated, interactive virtual
presenter provides the opportunity to capture data, generate leads, customize
content and drive social engagement. With all the creative minds and
innovation leaders coming to Austin this week, we’re thrilled to enhance the
SXSW Interactive experience for attendees looking for schedule information.”

The 3M Interactive Virtual Presenter brings 3M’s unique culture of
collaboration to life, combining several key 3M technology areas – light
management, films, projection, touch systems and commercial graphics – to
create an innovative solution that can used to enhance communications and
merchandise products. The Virtual Presenter is made possible by 3M’s
rear-projection film, which works like an optical lens. Millions of nano-sized
glass beads focus the projected light so it exits at just one small point,
while a black layer absorbs the ambient light — producing a high-contrast
image with wide viewing angles.

3M will be launching a fully integrated interactive Virtual Presenter in April
in automotive dealerships, providing dealers with an innovative, less
intrusive way to generate sales leads. 3M is currently market testing the
Interactive Virtual Presenter in select dealerships in New York and Florida.
For more information, visit 3Mgraphics.com/virtualpresenter or follow

About 3M

3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit www.3M.com or follow @3MNews on

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Hunter Public Relations
Julia Covelli, 212-679-6600
Glenn Carter, 651-737-0687
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