Volkswagen, MoMA, and MoMA PS1 Continue Extensive Partnership With the
Announcement of EXPO 1: New York
NEW YORK, NY and WOLFSBURG, GERMANY -- (Marketwire) -- 03/08/13 --
Volkswagen, The Museum of Modern Art (MoMA), and MoMA PS1 continue
their extensive, ongoing partnership with the announcement of EXPO 1:
New York, an exploration of ecological challenges in the context of
the economic and socio-political instability of the early 21st
century, organized by Klaus Biesenbach, Director of MoMA PS1 and
Chief Curator At Large of The Museum of Modern Art, with a team of
curatorial advisors from MoMA and MoMA PS1.
EXPO 1: New York comprises components at MoMA PS1, MoMA, and the VW
Dome 2 in Rockaway Beach, NY. Major aspects of EXPO 1 at MoMA PS1
include a school, a summer camp, a cinema, an exhibition of
photographs by Ansel Adams, an emerging artists group show, and a
large-scale international exhibition exploring the theme of dark
optimism (May 12-September 2, 2013).
Benita von Maltzahn, Head of Culture and Corporate Social
Responsibility, Volkswagen AG, said, "'Think Blue.' is Volkswagen's
holistic approach to environmental sustainability, encouraging
eco-conscious behavior, not just in our business, but in every aspect
of our lives and intending to motivate people to act in a more
sustainable way. In this context, we support EXPO 1: New York, whose
overall theme reflects the fundamental corporate values of Volkswagen
-- to take responsibility for the environment and society." von
Maltzahn continued, "The exhibition gives food for thought and poses
questions -- inspiring people to change their behavior and embrace a
more environmentally-conscious lifestyle."
As part of EXPO 1: New York, Volkswagen has donated the VW Dome 2, a
temporary geodesic relief and culture dome, which will be located in
Rockaway Beach (one of the areas most impacted by Hurricane Sandy).
The dome will serve as a center for cultural exchange, education, and
will present ideas from the community about the future sustainability
of cities and the waterfront.
In 2012, Volkswagen generously donated the first VW Dome, which
serves as the centerpiece of the MoMA PS1 courtyard, housing the
weekly Sunday Sessions series -- an amalgam of artistic programming
from light, sound, and music installati
ons to lectures and special
EXPO1: New York is the apex of the extensive and ongoing partnership
between Volkswagen, MoMA, and MoMA PS1.
VOLKSWAGEN/ MoMA/ MoMA PS1 PARTNERSHIP
Volkswagen, MoMA, and MoMA PS1's extensive multi-year partnership
supports exhibitions and education initiatives, including the
expansion of MoMA's online course offerings and a series of
installations in MoMA's Abby Aldrich Rockefeller Sculpture Garden.
In 2010, MoMA launched a highly successful pilot program for online
courses, which, thanks to Volkswagen, allows for additional online
course offerings, and for the development of new educational content.
As a result of the partnership, MoMA now offers an online course on
the evolution of contemporary art from 1945 to today, and an
artist-led studio course on experimentation with collage technique.
The Museum will also develop two additional online courses in the
coming year. Video resources developed in tandem with the course
content will be used in future online projects and accessible to a
The partnership supports exhibitions in MoMA's Abby Aldrich
Rockefeller Sculpture Garden. This space, designed in 1953 by Philip
Johnson, is among the city's most beloved outdoor green, recreational
spaces. The first installation, Figure in the Garden, an exhibition
of 18 sculptures from the Museum's collection, including works by
Pablo Picasso, Henri Matisse, Auguste Rodin, Henry Moore, and Joan
Miro, is currently on view.
In 2011, Volkswagen supported an important exhibition of Francis
Alys, which was on view at both MoMA and MoMA PS1, and subsequently
donated two works from the exhibition -- Tornado (2000-2010) and
Mirage (A Story of Deception) (2003-2006) -- to MoMA. In 2012,
Volkswagen supported Kraftwerk - Retrospective 1 2 3 4 5 6 7 8, the
first live retrospective of the German electronic music pioneers.
Kraftwerk performed live at MoMA for eight consecutive evenings in
April, and also created a special eight-channel video installation
specifically for the VW Dome at MoMA PS1.
Guided by its "Think Blue." philosophy, Volkswagen has the goal of
becoming the leading eco-conscious car brand worldwide by 2018, and
is committed to making efficient and sustainable mobility accessible
to everyone. In 2011, Volkswagen's Chattanooga manufacturing plant
became the first and only automotive manufacturing plant to receive
the renowned Leadership in Energy and Environmental Design (LEED(R))
Award for outstanding energy efficiency.
Establishing the greatest possible access to innovations and
specifically taking on responsibility for the environment and society
are fundamental corporate values at Volkswagen. Volkswagen's
partnership with MoMA and MoMA PS1 aims to heighten public awareness
for sustainable action in this context.
The challenge of the future lies in making efficient and sustainable
mobility accessible to everyone. Volkswagen intends to play a
pioneering role in this context, as symbolized by the "Think Blue."
Note: This text and visual material are available from
User name: expo1| Password: momanewyork
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251855
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2251885
Volkswagen Group Communications
Benita von Maltzahn
Head of Culture & CSR
Phone: +49 (5361) 9 89318
Mobile: +49 (170) 9299925
Volkswagen Group of America, Inc.
Dr. Carsten Krebs
Phone: +1 (703) 364 7165
Mobile: +1 (571) 358 2748
Press spacebar to pause and continue. Press esc to stop.