Celebrate St. Patrick’s Day with Flavorful Green Treats from Einstein Bros.®

  Celebrate St. Patrick’s Day with Flavorful Green Treats from Einstein Bros.®

           Stop in and enjoy some holiday-inspired bagels & cookies

Business Wire

LAKEWOOD, Colo. -- March 8, 2013

Einstein Bros.® Bagels is pleased to announce the return of its fresh-baked,
green St. Patrick’s Day bagels for lucky fans to enjoy St. Patrick’s Day
holiday weekend, March 15 -17. A new addition this year are the new shamrock
sugar cookies topped with green icing that are available now through St.
Patrick’s Day to guests at Einstein Bros. restaurants nationwide. An Einstein
Bros. fresh-baked, green bagel and a fresh-brewed cup of Darn Good Coffee®
make the perfect pair for guests at the top o’ the mornin’.

"This March we are excited to share our fare of green holiday-inspired treats
which are a playful, bright way for guests looking to spread some seasonal
cheer with friends and family this St. Patrick’s Day,” commented Jeff O’Neill,
chief executive officer for Einstein Noah Restaurant Group.

Einstein Bros. diverse menu offerings include its famous freshly baked bagels,
including the new Super Grains bagels, freshly prepared signature sandwiches,
Smart Choice menu selections, hearty soups, delicious sweets and bottomless
artisan roasted coffee.

For a location nearest you, please visit www.einsteinbros.com.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual
restaurant industry that operates and licenses locations primarily under the
Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises
locations under the Manhattan Bagel® brand. The Company's retail system
consists of over 800 restaurants in 39 states and the District of Columbia. It
also operates a dough production facility. The Company's stock is traded on
the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional
information.

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Contact:

Media:
ICR
Kristina Jorge, 646-277-1234,
kjorge@icrinc.com