Eco Red Shield™ Receives Certificate of 'Material Excellence'

        Eco Red Shield™ Receives Certificate of 'Material Excellence'

ECOB's Flagship Product - Eco Red Shield™ - Recognized by Material ConneXion™
for Advanced & Sustainable Material Excellence and Inclusion into their Global
Materials Library

PR Newswire

VISTA, Calif., March 8, 2013

VISTA, Calif., March 8, 2013 /PRNewswire/ -- Eco Building Products, Inc.
(OTCQB: ECOB) announced today that the Company's Eco Red Shield™ protected
lumber has been recognized for 'Material Excellence' and selected for
inclusion into Material ConneXion's global material library, featuring the
largest selection of sustainable materials and the only Cradle to Cradle
materials library in the world. ECOB's material submission included physical
samples that were sent to every Material ConneXion location worldwide.

As a result of this notable achievement, Eco Red Shield protection will
continue to gain industry momentum while simultaneously cultivating consumer
awareness. Additionally, the Company has received several inquiries from
builders around the world for inclusion of Eco Red Shield coatings into
currently planned construction projects as a result of viewing our products in
Material ConneXion's library. Resultant of its invaluable role in the design
and sustainability of modern wood-frame construction, Eco Red Shield
protection will continue to drive innovation - pushing the envelope - as the
Company leverages this technically advanced building material for generations
to come.

Founded in 1997, and acquired by SANDOW in 2011, Material ConneXion is a
global materials consultancy that helps companies innovate through smart
materials thinking. With physical locations in the United States, Europe and
Asia, Material ConneXion offers access to membership-based materials libraries
with more than 6,500 advanced and sustainable materials. For more information
about Material ConneXion, please visit their website at:

"As we continue to work diligently in the planning and engineering phases
revolving around rebuilding efforts for the heavily hit Northeastern U.S.,
recognition by Material ConneXion and their global material library will only
increase the awareness and exclusive benefits of this technically advanced
building material. Leveraging the physical properties of Eco Red Shield
protected lumber including GREENGUARD Certification for indoor air quality,
featuring encapsulated protection against mold, termites, rot and now fire,
all engineered assemblies designated on the Company's Hurricane Breakaway
Structure platform have been designed for "Safety first." With the Company
focused on long term objectives, and fortified by industry leading defensive
building technology, no community can afford to rebuild again in the same
traditional old methods of building, as they are unsustainable and will
experience the same devastating consequences at the next severe storm or
hurricane," stated Steve Conboy, President & CEO, Eco Building Products, Inc.

To learn more about the benefits of building defensively with Eco Red Shield
protected lumber, please visit the product's website at:
To gain access and view Eco Red Shield protected lumber via Material
ConneXion's material library, please visit their online platform at:

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products
treated with an eco-friendly proprietary chemistry that protects against fire,
mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with
ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco
Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield"
utilizing patent pending technology, is the ultimate in wood protection,
preservation, and fire safety to building components constructed of wood; from
joists, beams and paneling, to floors and ceilings.

About Material ConneXion, Inc.
Material ConneXion™ ( is a global materials and
innovation consultancy that helps companies create the products and services
of tomorrow through smart materials and design thinking. Focused on delivering
Innovation That Matters, Material ConneXion is the trusted advisor to Fortune
500s, and any forward-thinking company or government agency seeking a
creative, competitive, or sustainable edge. With offices in New York, Milan,
Cologne, Bangkok, Seoul, Daegu, Istanbul, Beijing, Shanghai and Skövde,
Material ConneXion's international network of specialists provides a global,
cross-industry perspective on materials, design, new product development,
sustainability and innovation. Material ConneXion maintains the world's
largest subscription-based Materials Library of over 7,000 innovative
materials and processes-an indispensable asset to a wide audience of users.

Safe Harbor Statement: This press release may contain forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995 (the "Act"). In particular, when used in the preceding discussion, the
words "believes," "expects," "intends," "plans," "anticipates," or "may," and
similar conditional expressions are intended to identify forward-looking
statements within the meaning of the Act, and are subject to the safe harbor
created by the Act. Any statements made in this news release other than those
of historical fact, about an action, event or development, are forward-looking
statements. Forward looking statements involve known and unknown risks and
uncertainties, which may cause the Company's actual results in future periods
to be materially different from any future performance that may be suggested
in this release. ECOB takes no obligation to update or correct forward-looking
statements, and also takes no obligation to update or correct information
prepared by third parties.

Company Contact
Eco Building Products, Inc.
Phone: 1 888 Red Shld (888.733.7453)
Web Site:
Visit us on YouTube at:

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.

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