Nissan and Mitsubishi Motors Unveil Exterior Design of Jointly Developed New
Minicars for Japan
Yokohama and Tokyo, Japan, Mar 8, 2013 - (JCN Newswire) - Nissan Motor Co.,
Ltd. and Mitsubishi Motors Corporation today announced the model names and
showed the exterior designs of their jointly-developed new minicars for the
Japanese market. Sales of the new minicars will begin in June 2013 under the
Nissan DAYZ and DAYZ Highway STAR, and the Mitsubishi eK Wagon and eK Custom,
The product planning and development of the new models was conducted by NMKV
Co., Ltd., a joint venture formed by Nissan and Mitsubishi Motors to develop
minicars for the Japanese market. Uniting the strengths of Nissan and
Mitsubishi Motors in functional areas such as product planning, development,
design and purchasing, the new models offer highly competitive attributes such
as excellent fuel economy and a comfortable, roomy cabin. Collaboration in NMKV
from the product planning phase onward enabled Nissan and Mitsubishi Motors to
retain their separate brand identities, yet create innovative and quite
different designs for their respective minicar models. This has never been
achieved before in mini-vehicles that have been produced under previous OEM
vehicle supply agreements.
Mitsubishi's new models, eK Wagon and eK Custom, strike the balance among
features that are necessary to achieve an "ee kei" (meaning
"good minicar"), including a "comfortable cabin space and easy
handling", a "high-quality feel that surpasses that of traditional
minicars," and "excellent fuel economy."
NMKV's joint project to develop minicars for the Japanese market is part
of an agreement to expand the scope of cooperation between Nissan and
Mitsubishi Motors that the two companies announced in December 2010. Both
companies will continue to maximize the synergies generated through NMKV to
strengthen the competitiveness of their respective minicar business. Following
this first wave of minicar models, Nissan and Mitsubishi Motors are working on
the planning and development of a second new minicar, a "super
height" (tall) wagon, which is slated for launch in early 2014.
Through NMKV, Nissan and Mitsubishi Motors will continuously strengthen their
highly-competitive minicar lineups, reflecting the strengths of both companies
in the areas of product planning, development, design and purchasing.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE: 7211) was established in 1970 and is one
of the few automobile companies in the world that produces a full line of
automotive products ranging from 660-cc mini cars and passenger cars to
commercial vehicles and heavy-duty trucks and buses. The company also operates
consumer financing services and provides this to its customer base. For more
information, please visit www.mitsubishi-motors.com.
Public Relations Department
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