ASICS Immerses Angelenos in ASICS LA Marathon Excitement with Interactive City-Wide Activations

  ASICS Immerses Angelenos in ASICS LA Marathon Excitement with Interactive
  City-Wide Activations

Angelenos Invited to Simulate a Marathon, Support Their Runners and Watch Top
             ASICS Athletes Compete in the St. Patrick’s Day Race

Business Wire

IRVINE, Calif. -- March 8, 2013

Today, ASICS America Corporation, title sponsor of the 2013 ASICS LA Marathon,
is transforming the “City of Angels” into the “City of Runners” through
several interactive experiences in support of the marathon. The center of the
ASICS marathon festivities will take place at The Grove, where ASICS will show
both runners and non-runners exactly what it takes to run the 26.2 miles of
the stadium to sea course. In addition to The Grove activation, ASICS will
also activate its popular “Support Your Marathoner” program, launch a new
application called “Support Your Glory,” have premier ASICS athletes competing
in the race, and offer a limited-edition ASICS LA Marathon-themed GEL-Lyte33™
2 shoe.

ASICS GEL-Lyte33 Limited Edition ASICS LA Marathon Shoe (Photo: Business Wire)

ASICS GEL-Lyte33 Limited Edition ASICS LA Marathon Shoe (Photo: Business Wire)

“With over 26,000 runners annually, the ASICS LA Marathon has grown into one
of the largest road races in the world and become a staple in the Southern
California community, where ASICS America also calls home,” says Kevin Wulff,
CEO of ASICS America. “Some of the world’s finest runners will race in this
year’s marathon, creating an amazing opportunity for ASICS to demonstrate its
commitment and passion to runners. Given ASICS’ elevated level of sponsorship
of this year’s marathon, we are thrilled to help support and unify runners
behind Los Angeles’ signature race.”

ASICS Turns The Grove into Epicenter of Marathon Excitement

ASICS’ interactive installments at The Grove will celebrate the dedication it
takes to run a marathon and the unified city that supports it. Without leaving
The Grove, Angelenos can take on 26.2 miles in just 10 seconds at ASICS’
Marathon time trial experience. Participants get their projected marathon
time, take a tape line finish photo and step into the ASICS sound room where
the high energy sights and sounds of the marathon experience are brought to

“Support Your Marathoner” Returns to the City of Angels

ASICS is bringing the “Support Your Marathoner” program to Los Angeles for the
second year. After making its West Coast debut at last year’s LA Marathon, the
Support Your Marathon Program allows friends and family to upload videos,
photos or text messages that will be displayed on larger than life LED screens
on the course. Runners can connect to Facebook or Twitter via to request motivational messages from their social
networks as well as share the messages they receive. New this year, runners
can “Share Your Glory” on race day by posting pre-written texts to supporters
in real time from the course. The 2013 ASICS LA Marathon “Support Your
Marathoner” and “Share Your Glory” sites are live now at and

Team ASICS Athletes Compete on Stadium to Sea Course

Two of ASICS’ elite athletes, Deena Kastor and Pete Jacobs, will take the
streets on St. Patrick’s Day to race in the ASICS LA Marathon. Deena Kastor,
the current US marathon record holder, bronze medalist and three-time
Olympian, most recently finished third at the USATF Cross Country
Championships and first at the Kaiser Permanente Rock ‘n’ Roll Pasadena Half
Marathon. A Southern California native, this will be Kastor’s first time
running the ASICS LA Marathon. The reigning Ironman world champion, Pete
Jacobs will also take on the race for the first time. Hot off his first place
finish at the Ironman World Championships in Kona this October, this will be
Jacobs’ second marathon.


To mark the inaugural ASICS LA Marathon, ASICS has designed a limited edition
GEL-Lyte33™ 2 in a St. Patrick’s Day color scheme with designs to reflect the
iconic scenery throughout the route. One of ASICS’ most popular running shoes,
the commemorative shoe is available for an MSRP of $90 at several retail
stores, and to find out where please visit ASICS has
also created a full line of official ASICS LA Marathon merchandise which will
be sold at retail stores as well at the “NutriBullet Health & Fitness Expo” on
March 15 and 16 held at the LA Convention Center.

For more information, please You can also
follow @ASICSamerica and use the hashtag #asicsla on Twitter to join in the


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as other athletic footwear, apparel and accessories. For more
information, visit

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the

Photos/Multimedia Gallery Available:



ASICS America Public Relations
Melinda Hutcheon, 949-266-7029
Noelle Novoa, 949-521-2866
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