Brand Pages Need To Combine Words and Pictures in Facebook News Feed, Says
LONDON, March 8, 2013
LONDON, March 8, 2013 /PRNewswire/ -- The announcement that Facebook is to
carry out a major redesign to its News Feed, including the increased value of
images, will present greater opportunitiesto engage with their customers
innovatively, says integrated PR, search and social media agency Punch
(Logo: http://photos.prnewswire.com/prnh/20130308/PH73941LOGO )
The overhaul, announced by Facebook CEO Mark Zuckerberg on March 7, will
affect both personal and brand page posts and will include the introduction of
several subsidiary news feeds segmented by content themes. These new feeds
will allow users view content by specific topics such as 'Most Recent',
'Music' and 'Photos'.
Content created by brands and individuals will still be published and
available through the primary News Feed and, as such, will remain subject to
the EdgeRank algorithm. However, the re-designed News Feed will become an
increasingly visual channel, with Zuckerberg placing a specific emphasis on
images by giving them greater prominence, space and aesthetic.
In order to reduce clutter and make the News Feed more visually appealing, the
width has been increased, with sidebar content reduced and scaled-down, to
allow for high-resolution images and larger URL previews within posts. In
addition, posts which include text and imagery can now appear as an overlay,
with white text appearing on the image.
Pete Goold, managing director of integrated PR company Punch Communications,
said: "It is no great surprise that Facebook has placed such an emphasis on
imagery to achieve cut-through. Aesthetically, Facebook is keen to improve its
user experience. The EdgeRank algorithm was introduced to ensure users only
received the most relevant content and the latest update will further improve
that experience from a visual perspective. Equally, from a commercial
perspective, the revamped News Feed will offer further partnership
opportunities, particularly with the likes of Instagram or Pinterest which
have a strong visual element."
Facebook will begin rolling out the new look imminently, so the challenge to
brand users of the network is to swiftly revisit their strategy to ensure
optimum performance. Pete Goold concluded: "Importantly from a brand page
perspective, the key challenges with Facebook remain, such as the strategic
and tactical use of the most engaging content to offset EdgeRank and secure
maximum reach within the main News Feed. However, following the latest
announcement, the increased visual element will now offer brands the
opportunity to achieve greater cut-through on the platform."
Punch specialises in providing services usually offered separately by a PR,
social media or search agency. For further information, please contact Punch
Communications on +44 (0)1858 411600 or visit www.punchcomms.com.
Contact: Pete Goold – 0044 1858 411 600 – Email
This press release was issued through eReleases® Press Release Distribution.
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SOURCE Punch Communications
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