WebMD Launches New Pregnancy App for iPhone Providing Expectant Moms Support Throughout Their Healthy Pregnancy Journey

 WebMD Launches New Pregnancy App for iPhone Providing Expectant Moms Support
                  Throughout Their Healthy Pregnancy Journey

WebMD Pregnancy delivers trusted information to moms on mobile every day while
they are expecting

PR Newswire

NEW YORK, March 7, 2013

NEW YORK, March 7, 2013 /PRNewswire/ --WebMD Health Corp. (Nasdaq: WBMD), the
leading source of health information, announced today the launch of the WebMD
Pregnancy app, a free iPhone® app offering expectant moms WebMD's
physician-reviewed pregnancy information that is customizable to fit a woman's
unique pregnancy. The WebMD Pregnancy App is WebMD's latest addition to its
multi-screen platform approach which provides actionable health information
when consumers want it most, enabling them to better manage their health.
WebMD is the leader in mobile for health information, with WebMD's mobile apps
for consumers having been downloaded over 16 million times.^1

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/60045-webmd-launches-new-pregnancy-app-for-iphone

(Photo: http://photos.prnewswire.com/prnh/20130307/MM72524 )

From WebMD's trusted health information and personalized multimedia content,
to fun features including the digital Baby Belly Slideshow and the Pregnancy
Journal, the WebMD Pregnancy app helps moms celebrate the milestones along
their pregnancy journey, anytime, anywhere.

"Informed prenatal care is critical to helping support a healthy pregnancy as
well as knowing what to expect as the body changes," said Dr. Hansa Bhargava,
WebMD pediatrician. "The WebMD Pregnancy app is the perfect combination of
trusted medical information and fun, shareable content to assist expectant
moms throughout their pregnancy."

In a recent WebMD survey of moms and moms-to-be, more than 40% of respondents
noted that since becoming pregnant, their use of mobile phones to search for
information or share photos has increased.^2 With the WebMD Pregnancy app,
expectant moms can now easily share photos from their phone with the Baby
Belly Slideshow and Pregnancy Journal throughout their pregnancy. Nearly 60%
of the survey respondents typically use multiple pregnancy apps, either
because no single app has had all of the preferred functions or because they
differ in their functionality.^3 The WebMD Pregnancy app offers what moms
want, including updates on baby's development, questions to ask at the next
doctor's visit, tracking of doctor's appointments, and trusted health
information.

The WebMD Pregnancy app's interactive features and customizable tools and
content enable expectant moms to have open and informative dialogue with their
physicians as they prepare for their special day.

WebMD Pregnancy app features include:

  oCustomizable Content: The WebMD Pregnancy app delivers timely
    physician-reviewed content relevant to baby's expected delivery date, even
    if the baby arrives after the due date. In addition, WebMD Pregnancy
    offers content specific to moms expecting twins, including checklists,
    questions to ask their doctor, and multimedia information. From
    educational visuals of baby's development and mom's changing body to
    articles for each week of her pregnancy, WebMD Pregnancy offers a
    personalized mobile companion for each mom's unique pregnancy journey. 
  oSupporting Patient- Physician Communications: The WebMD Pregnancy app
    helps expectant moms make the most of their prenatal doctor visits, arming
    them with trusted pregnancy information in between and leading up to their
    appointments. The Ask My Doctor feature offers a list of common questions
    for each upcoming visit, as well as the ability to add personal questions
    or concerns. The lists are easily accessible on the iPhone during the
    visit and moms can also note their physician's responses to each question.
    The lists can be reviewed later or shared by the mom via email. 
  oPersonal Pregnancy Journal: Expectant moms can create a custom journal to
    chronicle the unforgettable moments. She can add photos of her sonogram,
    post videos of her baby shower, keep track of all the thoughts and
    feelings she experiences during her pregnancy and share her milestones
    with friends on Facebook.
  o'Baby Belly' Slideshow: Expectant moms can capture their pregnancy with a
    week-by-week slide show of their baby's development and share it through
    email and Facebook with family and friends.
  oKick Counter: The Kick Counter offers expectant moms a simple way to track
    and monitor baby's movement. Moms can share any concerns about baby's
    activity with their doctor in-between visits or share their kick counts at
    their scheduled prenatal visits.
  oComprehensive Pregnancy Library: The Pregnancy 101 feature offers
    hundreds of doctor-reviewed articles, videos, slide shows, and quizzes via
    mobile to help prepare moms for every stage of pregnancy, anytime,
    anywhere. Topics include nutrition, exercise, labor and delivery, among
    others. The searchable library also provides specialized information for
    expectant fathers so that they are more prepared for their baby's arrival.
    Articles include what to expect in labor and delivery and how a baby could
    change a couple's relationship.

"With the continued success of the award-winning WebMD Baby app for iPhone, we
are excited to offer the WebMD Pregnancy app, empowering expecting moms to
make health decisions anytime, anywhere throughout their most important life
stages," said Todd Zander, vice president of Mobile and Emerging Media for
WebMD. "The WebMD Pregnancy app provides expectant moms with trusted
information while allowing them to celebrate and share every day of their
pregnancy utilizing simple, convenient, and enjoyable tools on her iPhone."

For more information about the app, please visit:
http://itunes.com/apps/webmdpregnancy.

WebMD Pregnancy Survey Methodology

WebMD conducted a national online survey of 865 participants, which consisted
of three subdivisions of respondents: 1) Those who are currently pregnant; 2)
Those who have been recently pregnant (within the last two years); 3) Those
who plan to be pregnant within the next year. The survey ran in Feb. 7-15,
2013, across WebMD.com.

AboutWebMD

WebMD Health Corp.(NASDAQ: WBMD) is the leading provider of health
information services, serving consumers, physicians, health care
professionals, employers, and health plans through our public and private
online portals, mobile platforms, and health-focused publications.

The WebMD Health Network includesWebMD Health,Medscape, MedicineNet,
eMedicineHealth, RxList,theheart.org, Medscape Education, and other
ownedWebMDsites.

All statements contained in this press release, other than statements of
historical fact, are forward-looking statements, including those regarding:
our expectations concerning market opportunities and our ability to capitalize
on them; and the benefits expected from new products or services. These
statements speak only as of the date of this press release and are based on
our current plans and expectations, and they involve risks and uncertainties
that could cause actual future events or results to be different than those
described in or implied by such forward-looking statements. These risks and
uncertainties include those relating to: market acceptance of our products and
services; relationships with customers and strategic partners; and changes in
economic, political or regulatory conditions or other trends affecting the
healthcare, Internet and information technology industries. Further
information about these matters can be found in ourSecurities and Exchange
Commissionfilings.

^1 appFigures data through December 26, 2012; includes WebMD App, WebMD Baby
App, WebMD Pain Coach App

^2 Source: WebMD Pregnancy Survey 2013

^3 Source: WebMD Pregnancy Survey 2013

SOURCE WebMD Health Corp.

Contact: Katherine Hahn, WebMD Health Corp., +1-212-624-3760, khahn@webmd.net;
or Laney Cohen, Makovsky, +1-212-508-9643, lcohen@makovsky.com
 
Press spacebar to pause and continue. Press esc to stop.