Cascades Antibacterial Paper Towel Gains Multiple Product Recognitions

  Cascades Antibacterial Paper Towel Gains Multiple Product Recognitions

  The first-of-its-kind paper towel recently gained a “4-Star” Environmental
  Leader Technology Review score and is a finalist for the prestigious 2013
                                Edison Awards

Business Wire

WATERFORD, N.Y. -- March 7, 2013

Today, Cascades Tissue Group announced its Cascades Antibacterial paper towel
secured a “4-Star” Environmental Leader Technology Review Score and has been
named a 2013 Edison Awards Finalist in the Consumer Packaged Goods: Cleaning
Solutions category. Both mark prestigious recognition for the novel paper
towel that was launched in October 2012 on the U.S. away-from-home market.

The Cascades Antibacterial Paper Towel provides a simple and effective way to
further reduce bacterial contamination and transmission. Unlike ordinary paper
towels, it almost instantly kills over 99.99 percent of harmful bacteria. By
integrating a safe active ingredient into a dry format, the distinctly
green-colored paper towel compensates for people’s imperfect hygiene habits
without changing how they wash or dry their hands.

“We are honored the Cascades Antibacterial paper towel is gaining such
tremendous recognition among so many other great products and services,” said
Suzanne Blanchet, CEO of Cascades Tissue Group and product champion. “While
our Antibacterial paper towel breaks new ground in terms of innovation, we’re
also very excited about the positive social impact it can have on human
health. Without even changing habits, everyone can now help control the spread
of bacteria!”

About the Environmental Leader Technology Review program
The Environmental Leader Technology Reviews is a program that recognizes
excellence in products and services that provide companies with energy and
environmental benefits. Only products earning a score of 3.5 or better are
included in the publication’s report, and by earning “4 Stars”, the Cascades
Antibacterial paper hand towel effectively placed within the top 20 products
recognized for excellence, technical features and performance that provide
clear and substantial benefits. Scores were determined by a panel of
independent judges from companies including PepsiCo, Staples, the University
of California Berkeley, ISS Facilities Services, The Green Grid, LNS Research,
Owens Corning, Yahoo! Inc., GlaxoSmithKline, Legrand, Petco, and New Belgium
Brewing Company.

The review included anonymous feedback from the judges. Among the insights,
one judge noted, “genius! What a great way to get people to clean their hands
and get double protection against cold and flu germs. It’s like getting a flu
shot booster several times a day. It’s made of recycled paper also, so it’s a
sustainable product and creates demand for recycled fiber.”

About The Edison Awards
Since its beginning in 1987, the Edison Awards™ have recognized and honored
some of the most innovative new products, services and business leaders in
America. The ballot of nominees for the Edison Awards is judged by more than
3,000 senior business executives and academics from across the nation. Votes
acknowledge the Finalists’ success in meeting the award criteria of concept,
value, delivery and impact.

The Cascades Antibacterial paper hand towel is one of four Finalists in the
Cleaning Solutions section of the Consumer Packaged Goods category. Award
winners will be announced on April 25, 2013 at the Edison Awards Annual Gala,
held in Chicago.

“More than any year, this year's slate of Finalists demonstrate the enormous
value of teamwork, experimentation, consumer focus, market awareness and
game-changing success,” said Frank Bonafilia, Edison Awards’ executive
director. “It’s exciting to see companies like Cascades continuing Thomas
Edison’s legacy of challenging conventional thinking.”

About Cascades Tissue Group
Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest
manufacturer of tissue paper in North America. Founded in 1964, Cascades
produces, converts and markets packaging and tissue products that are composed
mainly of recycled fiber. The company employs more than 12,000 employees, who
work in more than 100 units located in North America and Europe. With its
management philosophy, half a century of experience in recycling, and
continuous efforts in research and development as driving forces, Cascades
continues to serve its clients with innovative products. Cascades' shares
trade on the Toronto Stock Exchange, under the ticker symbol CAS. For more
information about Cascades Tissue Group and its environmental product line,
visit www.afh.cascades.com/en/. For information specific to the Cascades
Antibacterial paper hand towel, visit
www.cascades.com/bacteria/antibacterial_hand_towel.php.

Contact:

Kohnstamm Communications
Aaron Berstler, 651-789-1264
aaron@kohnstamm.com
or
Isabelle Faivre, 518-880-3675
isabelle_faivre@cascades.com