Buffalo Wild Wings Flies South to Mexico

  Buffalo Wild Wings Flies South to Mexico

 International expansion continues for brand built on wings, beer and sports

Business Wire

MINNEAPOLIS -- March 7, 2013

With more than 900 restaurants in the United States and Canada, Buffalo Wild
Wings® continues to spread its wings across North America with the
announcement today that it has signed agreements to open restaurants in Mexico
later this year. The announcement was made at the company’s annual business
conference in Orlando, Fla.

“We are delighted to announce that we are bringing our unique and social
sports viewing experience to Mexico,” said Sally Smith, CEO and president of
Buffalo Wild Wings. “In our restaurants across the U.S. and Canada, we see how
sports bring people together and we are confident that Buffalo Wild Wings’
stadium-like atmosphere will attract sports fans in Mexico as well.”

The new agreements are with three Mexican franchise groups: PRENSA, Family
Dine Foods and Grupo SE. Construction is expected to begin soon, with three
restaurants scheduled to open in 2013. The new restaurants will feature
Buffalo Wild Wings’ new design, which is built to capture the look and feel of
a stadium, and provide the ultimate in sports viewing.

The company’s international push began in 2011 with restaurants in Canada,
which have grown to include nine locations. Last year, Buffalo Wild Wings
announced further expansion into the Middle East and Puerto Rico and expect to
open the first of those restaurants later this year. The company continues to
explore opportunities in markets across the world.

“As we explore new markets, we take the time to learn about the countries,
cultures and potential partners,” said Smith. “We are pleased to be working
with three franchise partners who all have extensive experience in restaurants
and retail – and most importantly, a deep understanding of the market and our
target Guest.”

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is
a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 20 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming
neighborhood atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the recipient
of hundreds of "Best Wings" and "Best Sports Bar" awards from across the
country. There are currently more than 900 Buffalo Wild Wings locations across
49 states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and
wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter
and visit www.BuffaloWildWings.com.

Contact:

For Buffalo Wild Wings
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com
 
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