Pandora Announces February 2013 Audience Metrics
Pandora Announces February 2013 Audience Metrics
PR Newswire
OAKLAND, Calif., March 7, 2013
OAKLAND, Calif., March 7, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading
internet radio service, announced today new metrics that were reached in the
month of February 2013.
(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)
o Listener hours for Pandora during the month of February 2013 were 1.38
billion, an increase of 42% from 975 million during the same period last
year.
o Share of total U.S. radio listening for Pandora in February 2013 was
8.48%, an increase from 5.74% at the same time last year.
o Active listeners were 67.7 million at the end of February 2013, an
increase of 37% from 49 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the
most current information regarding Pandora's users and usage across platforms.
ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song, or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of more than one million tracks. Tens of millions of people turn on
Pandora every month to hear music they love. www.pandora.com
SOURCE Pandora
Website: http://www.pandora.com
Contact: Mollie Starr, Pandora Communications and Public Relations,
+1-510-842-6996, press@pandora.com, or Dominic Paschel, Corporate Finance and
Investor Relations, +1-510-842-6960, investor@pandora.com
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