Expedia Media Solutions Announces 2012 EMEA Partner Awards at ITB Berlin

   Expedia Media Solutions Announces 2012 EMEA Partner Awards at ITB Berlin

Canadian Tourism Commission, Lufthansa, Accor, VisitBritain Recognized for
Innovation, Results

PR Newswire

BERLIN, March 7, 2013

BERLIN, March 7, 2013 /PRNewswire/ --Expedia® Media Solutions, the
advertising sales division of global online travel leader Expedia, Inc.,
announced the recipients of its 2012 EMEA Partner Awards at ITB Berlin, the
world's leading travel trade show. The EMEA Partner Awards are presented to
original and groundbreaking campaigns as a nod to the exemplary innovation and
success in digital marketing and advertising. 

To ensure campaigns are at the highest standard, Expedia Media Solutions
consults with each partner to develop solutions that effectively leverage the
Expedia platform and partner network. By tapping into Expedia Media Solutions'
expertise and reach, marketers can create cross-brand campaigns that use
innovative tactics and drive impactful results like those demonstrated by this
year's EMEA Partner Awards winners.

"Working collaboratively to develop innovative and creative campaigns is just
one of the ways we help our partners meet their objectives and move the
needle," said Noah Tratt, global vice president, Expedia Media Solutions. "Our
digital marketing consultants leverage their deep travel marketing experience
and work directly with our partners to build exciting campaigns that resonate
with the target audience and deliver proven results."

The annual awards recognize campaigns across four travel marketing categories.
This year's winners include:

2012 EMEA Innovative Campaign of the Year:Canadian Tourism Commission

To help broaden consumer perceptions of Canada in France and Germany, the
Canadian Tourism Commission (CTC) and its agency partners turned to Expedia
Media Solutions to develop a multi-platform campaign. The aspirational Upgrade
campaign was developed to inspire and drive consideration for Canada, and
showcased real consumers on holiday in various regions of the country.The
largest ever campaign on the Expedia Germany and France points of sale,
Upgrade was brought to life in rich-media units, custom itinerary pages,
experiential marketing and social media. Not only did the campaign deliver on
the CTC's primary objectives – creating new Canada advocates and driving
engagement – but it also drove traveller growth in the key markets. More than
19,000 total users visited the promotional pages on Expedia points of sale in
France and Germany during the fourth-month campaign, and time spent on the
page exceeded the site average. In Germany, year-over-year hotel bookings and
flights sold increased more than nine percent and 12 percent, respectively,
and edged out Canada's competitive markets. France saw an 11 percent increase
in year-over-year travellers during phase two of the three phase campaign,
driven primarily by room night bookings, up 32 percent year-over-year.

2012 EMEA Airline Campaign of the Year: Lufthansa

Expedia Media Solutions leveraged its partner network to create bundled Flight
+ Hotel travel deals that would differentiate Lufthansa from its competitors
and increase market share on routes to and from the Berlin Airport. Hosted on
Expedia points of sale in multiple European countries, the campaign
highlighted a single destination – Berlin – and incorporated hotel deals to
provide competitively-priced vacation packages. The two-month campaign results
were strong; packaged travel offerings saw high click-through rate (CTR) and
on certain Expedia European points of sale, Lufthansa's year-over-year ticket
sales increased by 200 percent, growing share for Berlin tickets by almost 42

2012 EMEA Hotel Campaign of the Year: Accor

As the world's leading hotel operator and market leader in Europe, Accor
wanted to increase awareness and reinforce brand presence in major markets. To
help Accor effectively promote their worldwide hotel properties, Expedia Media
Solutions implemented image-rich creative and custom pages across Hotels.com
and Expedia points of sale in Australia, Europe, India and United States, and
Expedia.com homepage takeovers. The comprehensive campaign delivered
phenomenal results, including a 16:1 return on investment (ROI). Click-through
rates (CTR) on all points of sale exceeded Expedia campaign benchmarks by as
much as 129 percent and drove Accor to see incremental revenue growth as a
result of the strong campaign performance.

2012 EMEA Destination Campaign of the Year: VisitBritain

With the Summer Olympics and Queen's Jubilee in 2012, destination marketing
organization (DMO) VisitBritain wanted to raise awareness for Britain as a
holiday destination and increase bookings and subsequent visitor numbers
during the year, as well as generate demand for 2013. Using a mix of Expedia
onsite ads and co-branded offsite advertising in Britain's key global markets,
including Europe and North America, the campaign communicated VisitBritain's
core pillars: countryside, culture, heritage, sport, music, food and nature –
and was timed around key events, including the Olympics. Throughout 2012, the
campaign served more than 53 million ad impressions and increased visitors and
room nights in target markets. It has been so successful that VisitBritain is
extending the campaign into the Chinese market, making it the first DMO
partnership with eLong.com.

About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and
offline media partnerships for travel and non-travel brand advertisers and to
enable them to leverage the unique media value of Expedia's network of leading
travel brands and global points of sale. For more information, visit

About Expedia, Inc.

Expedia, Inc. is thelargestonline travel companyin the world, with an
extensive brand portfolio that includes some of the world's leading online
travel brands, including:

  oExpedia.com®, the world's largest full service online travel agency, with
    localized sites in 30 countries
  oHotels.com®, the hotel specialist with sites in more than 60 countries
  oHotwire®, a leading discount travel site that offers opaque deals in 11
    countries on its ten sites in North America, Europe and Asia
  oEgencia®, the world's fifth largest corporate travel management company
  oeLong™, the second largest online travel company in China
  oVenere.com®, the online hotel reservation specialist in Europe
  oExpedia Local Expert®, a provider of in-market concierge services,
    activities and experiences in 18 markets worldwide
  oClassic Vacations®, a top luxury travel specialist
  oExpedia® CruiseShipCenters®, one of North America's leading retail cruise
    vacation experts

The company delivers consumers value in leisure and business travel,
drivesincremental demandand direct bookings totravel suppliers, and
provides advertisers theopportunityto reacha highly valuable audience
ofin-market travel consumers through Expedia Media Solutions. Expedia also
powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and industry
news and views, visit us at www.expediainc.com or follow us on Twitter

Trademarks and logos are the property of their respective owners. © 2013
Expedia, Inc.All rights reserved.CST: 2029030-50

SOURCE Expedia Media Solutions

Website: http://www.expedia.com
Contact: Kari Ramsey, +1-310-566-3988, Kari.Ramsey@zenogroup.com
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