DaVita, Alonzo Mourning, George Lopez Team Up to Raise Kidney Disease Awareness in Public Service Announcement

  DaVita, Alonzo Mourning, George Lopez Team Up to Raise Kidney Disease
  Awareness in Public Service Announcement

Business Wire

DENVER -- March 7, 2013

DaVita®, a division of DaVita HealthCare Partners Inc. (NYSE: DVA) and a
leading provider of kidney care services, today announced the launch of a
national television public service announcement (PSA) to raise awareness on
the risks of kidney disease. March marks National Kidney Month, and March 14
is World Kidney Day.

The announcement features seven-time NBA All-star Alonzo Mourning and actor
and comedian George Lopez, both kidney transplant recipients.

“The fact is, one in 10 adults* in the U.S. has kidney disease,” says Lopez in
the announcement. “And it often has no symptoms, so know your risk.”

The leading causes of kidney disease are diabetes and hypertension.
African-Americans are also four times more likely to suffer from chronic
kidney disease than their white counterparts, and Hispanics are twice as
likely. The risks for minorities are especially great, Mourning notes in the

“A simple blood test may save your kidneys,” Mourning concludes.

A risk assessment quiz is available online at www.davita.com/kidneyaware. The
site also encourages those with risk factors to take a pledge to get tested
and to send electronic cards to friends and family to encourage them to take
the risk assessment.

“At DaVita, we see the challenges of kidney failure every day in our patients’
lives,” said Kent Thiry, co-chairman and CEO of DaVita HealthCare Partners.
“This announcement is designed to get everyone thinking about kidney disease,
learning their risks, and then – if they are at risk – getting a simple blood
test to screen for kidney disease.”

DaVita will also be launching a Denver-area kidney disease awareness campaign
to help make its headquarters city the most kidney aware city in the U.S. The
campaign will include daytime and primetime airings of the national PSA as
well as transit advertising and a variety of public events throughout the

The PSA can be viewed at: http://youtu.be/lUpXhb_omz8.

Additionally, DaVita aims to raise awareness for kidney disease through social
media during National Kidney Month. DaVita will be hosting online events
during March and encourages people to follow along:

Tweetchat:On Thursday, March 14, ^ DaVitawill host a kidney disease
awarenessTweet Chatin honor of World Kidney Day starting at3 p.m. EST/12
p.m. PST. Join the kidney community to discuss how to spread kidney disease
awareness. We’ll be asking you to share how you’re spreading awareness in your
neighborhood, at work and with your loved ones.You can participate by logging
on to Twitter and following the hashtag#kidneyaware.

Google + Hangout:On Friday, March 22,DaVitawill host a discussion about
eating right for kidney health in honor of National Kidney Month and National
Nutrition Month starting at 1 p.m. EST/10 a.m. PST. We willdiscussthe
importance of eating a kidney-friendly diet, covering topics ranging from
healthy food choices for those with kidney disease to how to maintain a
kidney-friendly diet while traveling.Panelists are DaVita dietitianSara
Colman, RD, CSR, CDE; low-sodium food blogger Jessica Goldman Foung,
a.k.a.Sodium Girl; andDaVita Chief Medical OfficerDr. Allen R. Nissenson.
The online location for the Google + Hangout is

Follow DaVita on Facebook, Twitter and Google+ and use the hashtag
“#kidneyaware” to spread kidney disease awareness.

Following their experiences with kidney disease and kidney failure, both
Mourning and Lopez formed foundations to improve and save the lives of
thousands of people confronting the challenges of chronic kidney conditions
and kidney failure. Learn more about their foundations at www.georgelopez.com
and www.amcharities.org.

  Transcript of DaVita’s :30 PSA Featuring Alonzo Mourning and George Lopez

George Lopez:     What does a comedian have in common with a seven-time NBA
                   all-star champion?
Alonzo Mourning:   Nothing (laughs).
George Lopez:      Well, besides a winning hook shot, Alonzo, it’s that both
                   of us have had kidney disease, and had kidney failure.
Alonzo Mourning:   And after receiving a kidney transplant, now we’re both
                   healthy and doing great.
George Lopez:      The fact is, one in 10 adults* in the U.S. has kidney
                   disease. And it often has no symptoms, so know your risk.
Alonzo Mourning:   And that’s especially true for minorities. A simple blood
                   test may save your kidneys.
George Lopez:      Know your risks; get tested; stay off dialysis; and learn
                   more at DaVita.org.

*U.S. adults age 20 and over.

DaVita and DaVita HealthCare Partners are trademarks or registered trademarks
of DaVita HealthCare Partners Inc. All other trademarks are the property of
their respective owners.

About DaVita

DaVita is the dialysis division of DaVita HealthCare Partners Inc., a Fortune
500® company that, through its operating divisions, provides a variety of
health care services to patient populations throughout the United States and
abroad. A leading provider of kidney care in the United States, DaVita
delivers dialysis services to patients with chronic kidney failure and end
stage renal disease. DaVita strives to improve patients’ quality of life by
innovating clinical care, and by offering integrated treatment plans,
personalized care teams and convenient health-management services. As of
December 31, 2012, DaVita operated or provided administrative services at
1,954 outpatient dialysis centers located in the United States serving
approximately 153,000 patients. The company also operated 36 outpatient
dialysis centers located in eight countries outside the United States. DaVita
supports numerous programs dedicated to creating positive, sustainable change
in communities around the world. The company’s leadership development
initiatives and social responsibility efforts have been recognized by Fortune,
Modern Healthcare, Newsweek and WorldBlu. For more information, please visit


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