comScore Releases '2013 Brazil Digital Future in Focus' Report
Brazilian Internet Users Spend 27 Hours Online Per Month, More Than Any Other
Latin American Market
SAO PAULO, March 7, 2013
SAO PAULO, March 7, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a
global leader in digital measurement and analytics, today released the 2013
Brazil Digital Future in Focus report. This annual report examines how the
prevailing trends in web usage, social media, online video, digital
advertising, mobile and search are defining the current marketplace and how
they are likely to shape the coming year. Key trends and highlights will be
presented via a complimentary, live webinar on Thursday, March 14 at 4:00 PM
Eastern Time (5:00 PM Brazil). This session will be broadcast in English. For
more information and to register, please visit:
"The Brazilian digital landscape saw significant change in 2012 led by the
strong emergence of Social Networking, in addition to increasing media
consumption in terms of online video and display advertising," said Alex
Banks, comScore managing director for Brazil & VP Latin America. "As these
media vehicles continue to grow, they are providing new and exciting
opportunities for publishers hoping to attract audiences and marketers seeking
to reach consumers."
Key insights from the 2013 Brazil Digital Future in Focus (#FiFBrasil) report
oConsumers in Brazil spent more than 27 hours per month online on their
desktop computers, representing the highest average engagement of all 8
Latin American markets analyzed. (Source: comScore Media Metrix)
oThe Brazilian internet audience is very young on average, with 18 percent
of users age 18-24 and 30 percent of all users age 25-34. (Source:
comScore Media Metrix)
oSocial Media sites capture the largest percentage of consumers' time in
Brazil at 36 percent. Facebook has emerged as a strong leader in the
category with nearly 44 million unique visitors in December 2012, up 22
percent vs. year ago. (Source: comScore Media Metrix)
oMobile phones and tablets are becoming more important to the Brazilian
internet landscape. Page views from Non-PC devices (i.e. smartphones and
tablets) reached an all-time high at nearly 6 percent. (Source: comScore
oOnline video consumption in Brazil grew 18 percent in 2012. Google Sites
(YouTube) remains the top video property, while VEVO ranks second.
Facebook was one of the fastest-growing online video properties with a
gain in its video-viewing audience of more than 400 percent. (Source:
comScore Video Metrix)
oOnline Retail continues to grow in Brazil with the total number of
category page views up 9 percent during 2012. Mercado Livre remains the
top Retail property, reaching more than 14 million visitors in December.
(Source: comScore Media Metrix)
oOnline Advertising is on the rise, with more than 789 billion display ad
impressions delivered in 2012. Portals and Social Networking are the two
largest content categories for delivery of these ads, representing a
combined 45 percent of the market. Dafiti.com.br was the largest display
advertiser in Brazil with more than 25 billion ad impressions in 2012.
(Source: comScore Ad Metrix)
Join Alex Banks, Brazil Managing Director & VP Latin America, on Thursday,
14th March as he shares key insights from the 2013 Brazil Digital Future in
Focus report and discusses what these trends mean for marketers.
To register for the English session of the webinar, please visit:
To register for the Portuguese session of the webinar, please visit:
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
Contact: Ana Laura Zain, comScore, Inc., +56 2 2963 5831, firstname.lastname@example.org
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