Goodwill® And The Bon-Ton Stores Invite Consumers To Donate And Save

     Goodwill® And The Bon-Ton Stores Invite Consumers To Donate And Save

PR Newswire

ROCKVILLE, Md., March 7, 2013

Shoppers earn discounts and support job programs by donating used goodsduring
the semi- annual spring event

ROCKVILLE, Md., March 7, 2013 /PRNewswire-USNewswire/ --Goodwill Industries^®
and The Bon-Ton Stores, Inc. (NASDAQ: BONT) are encouraging consumers to
donate and save during the semi-annual Bon-Ton Goodwill Sale, which will take
place from March 13–30, 2013. Throughout the sale, The Bon-Ton stores will be
accepting donations of used clothing and softhome goods to benefit Goodwill.
Donations will be sold at Goodwill stores, and the revenues will fund
employment placement programs and other community-based services that help
people gain dignity and independence through the power of work, such as child
care, financial education, youth mentoring and transportation. In return,
every donor will be rewarded with discounts for any of Bon-Ton's 271 stores
and furniture galleries.


For each item of clothing or textile donated, shoppers will receive a discount
coupon that can be used online or at any Bon-Ton, Bergner's, Boston Store,
Carson's, Elder-Beerman, Herberger's or Younkers stores. The coupons can be
used on nearly everything in the store such as women's, men's and children's
apparel, shoes, handbags and accessories at a 25 percent discount, home store
merchandise at a 20 percent discount and cosmetics, fragrances, furniture, and
small electrics at a 15 percent discount. Consumers are also invited to visit and to learn more about the event and
register to play the Closet Clean-Out Giveaway Instant-Win Game to receive a
25 percent off coupon to use in-store or online and be entered into the
sweepstakes. The grand prize winner of the sweepstakes will have the Bon-Ton
credit card purchases made between March 4 – 30, 2013, paid off (up to
$2,500). By entering, consumers will also have a chance to instantly win
Bon-Ton gift cards.

During the Goodwill Sale, customers are encouraged to help spread the word
about their donations and new purchases using the hashtag #GoodwillSale.
Goodwill Industries (@GoodwillIntl) and Bon-Ton Stores (@bonton) will
highlight their favorite tweets throughout the campaign. Customers can also
enter the @BonTon #GoodwillSale Twitter Giveaway March 13 through March 30,
for the chance to win a designer handbag or $100 shopping spree.

"The semi-annual Bon-Ton Goodwill Sale is a unique opportunity for customers
to clean out their closets, get great deals on new spring sale items, and make
a difference in their own communities by harnessing the power of donations,"
said Jim Gibbons, president and CEO of Goodwill Industries International. "By
funneling the revenue from donations into job training and placement programs,
the Bon-Ton Goodwill Sale enables local Goodwill agencies to provide an array
of services to job-seekers."

The Bon-Ton Goodwill Sale is the largest and longest standing department store
donation drive with Goodwill. The sale takes place twice a year in the spring
and fall. In 2012, Bon-Ton and Goodwill launched the inaugural Holiday Sale.
Since 1994, the Goodwill Sale, a cause-marketing collaboration, has generated
an estimated potential value of $205 million. Last year was the first year
that the Goodwill Sale exceeded the $200 million mark in revenue to support
Goodwill's employment services.

"For nearly two decades, the partnership between The Bon-Ton Stores and
Goodwill has helped shoppers across the country give back in a simple but
meaningful way," said Brendan Hoffman, president and chief executive officer
of The Bon-Ton Stores, Inc. "Once again, Bon-Ton is pleased to give our
customers the opportunity to make a difference in their communities and
receive a discount on the new and exciting spring assortments in our stores."

About Goodwill Industries International:

Goodwill Industries International is a network of 165 community-based agencies
in the United States and Canada with 14 affiliates in 13 other countries.
Goodwill is one of America's top 25 most inspiring companies (Forbes).
Goodwill agencies are innovative and sustainable social enterprises that fund
job training programs, employment placement services and other community-based
programs by selling donated clothing and household items in more than 2,800
stores and online at Local Goodwill agencies also build
revenue and create jobs by contracting with businesses and government to
provide a wide range of commercial services, including packaging and assembly,
food service preparation, and document imaging and shredding. In 2012, more
than 4.2 million people in the United States and Canada benefited from
Goodwill's career services. Goodwill channels 82 percent of its revenues
directly into its programs and services. To find a Goodwill location near you,
use the online locator at, or call (800) GOODWILL. Follow
us on Twitter: @GoodwillIntl or @GoodwillCapHill, or find us on Facebook:

About The Bon-Ton Stores, Inc.:

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 271 department stores, which includes 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner's, Boston Store, Carson's,
Elder-Beerman,Herberger's and Younkers nameplates. The stores offer a broad
assortment of national and private brand fashion apparel and accessories for
women, men and children, as well as cosmetics and home furnishings. For
further information, please visit the investor relations section of the
Company's website at us on Facebook: BonTon 
or follow us on Twitter: @BonTon

SOURCE Goodwill Industries International

Contact: Lauren Lawson-Zilai, +1-240-333-5266, Goodwill Industries
International,, Christine Hojnacki,
+1-414-347-5329, The Bon-Ton Stores, Inc.,
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