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‘A La Mode’ to the Max: SONIC Introduces Molten Cake Sundae Premium Dessert

  ‘A La Mode’ to the Max: SONIC Introduces Molten Cake Sundae Premium Dessert

Business Wire

OKLAHOMA CITY -- March 7, 2013

Traditionally the domain of casual restaurants, the premium dessert is alive
and well at SONIC Drive-In, and now includes a new Molten Cake Sundae.

The new premium sundae serves up a rich chocolate cake filled with hot fudge
and topped with SONIC’s Real Ice Cream, finished with toppings such as brownie
pieces, fresh bananas, real caramel sauce, a maraschino cherry and whipped
topping.

“When it comes to offering premium desserts, SONIC makes it possible to have
your cake and eat it, too,” said Chef Clas Petersson, vice president of
product innovation. “We offer the convenience of a quick-service restaurant
with quality dessert options similar to a sit-down casual restaurant.”

The shareable dessert is ‘a la mode’ to the max, meaning SONIC is topping your
dessert off with not just Real Ice Cream but all the toppings that come with a
premium sundae. With flavors like Fudge Brownie, Strawberry Banana Split and
Turtle, you can have your dessert with a side of dessert.

With hopes for an early spring, SONIC’s Molten Cake Sundae is the first in a
series of premium desserts created to appeal to our Real Ice Cream lovers. To
help satisfy cravings, SONIC introduces the Ice Cream Social. Fans can visit
www.sonicdrivein.com and sign up to receive exclusive deals and information
about their favorite Real Ice Cream items each month.

About SONIC Drive-In

SONIC^®, America’s Drive-In^® (NASDAQ/NM: SONC) started as a hamburger and
root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then
changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name
is still serving customers in Stillwater, Okla. As the nation’s largest chain
of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states
coast to coast. Approximately 3 million customers eat at SONIC every day; and
with more drink combinations than any other quick-service restaurant –398,929
– SONIC is Your Ultimate Drink Stop^®. For more information about Sonic Corp.
and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for
Learning^®, SONIC and its franchise partners have donated more than $2.7
million to public school classrooms in local communities across the country.

Contact:

For SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com