Real Canadian Superstore locations and Winnipeg Harvest are pleased to participate in Food Banks Canada's new Retail Food

Real Canadian Superstore locations and Winnipeg Harvest are pleased to 
participate in Food Banks Canada's new Retail Food program to help fight hunger 
WINNIPEG, March 7, 2013 /CNW/ - TSX: L: - Building on the Extra Helping™ 
Food Drive program, Real Canadian Superstore(® )locations( )and Winnipeg 
Harvest are pleased to join efforts in a new initiative to help fight hunger 
by participating in Food Banks Canada's new Retail Food program. The program 
will provide fresh food (bakery, meat and produce) to local food banks in 
Winnipeg. 
Close to 63,000 Manitobans rely on the assistance provided by food banks each 
month, half of who are children - according to Food Banks Canada's annual 
HungerCount Survey. 
"Sadly, the need in our communities continues to grow. This program will 
better enable us to serve our clients with a consistent flow of fresh food," 
says Kate Brenner, director, Winnipeg Harvest. "We thank the Real Canadian 
Superstore(® )team for working with us on this initiative and for being such 
a good partner to us for many years." 
With this new program, Real Canadian Superstore(® )locations, in addition to 
their ongoing donation of non-perishable food, will work with Winnipeg Harvest 
to set aside a mix of fresh food, depending on product assortment and 
availability. 
"Our grocery stores are proud to be part of the communities we serve and we 
are pleased to have been able to develop an arrangement that helps to increase 
the availability of fresh, quality food to those in need," says Al Jasper, 
vice-president, Manitoba operations, Real Canadian Superstore(®) &( )Extra 
Foods(®), Loblaw Companies Limited. 
In 2012, Loblaw banner stores in Manitoba raised $65,000 and 27,000 pounds 
food donated by customers and colleagues during food drives held at Real 
Canadian Superstore(®), Extra Foods(®), and Wholesale Club™ stores. 
"We are very excited and thrilled to be a part of this progressive approach to 
help meet the needs of local and provincial food banks. Across the country, 
Loblaw banner stores will participate in the Food Retail program in Winnipeg, 
Montreal, Halifax, Calgary and Vancouver," says Peggy Hornell, senior 
director, Community Investment, Loblaw Companies Limited. 
Nationally, Loblaw banner stores have a long history of supporting food banks 
in their local communities. Since the launch of the Extra Helping™ Food 
Drive campaign in 2009, Loblaw has raised over $5.6 million in cash donations 
and 6.3 million pounds of food. Additionally, it has donated $1.125 million 
corporately. 
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013, at 
Real Canadian Superstore(®), Extra Foods(®), and Wholesale Club™ stores in 
communities across Manitoba. 
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
program. 
Loblaw Public Relations Department (905) 459-2500 orpr@loblaw.ca  Chris Albi 
Communications Coordinator Winnipeg Harvest Cell (204) 229-9660 
media@winnipegharvest.org   
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2013/07/c3087.html 
CO: Loblaw Companies Limited
ST: Manitoba
NI: RET FDR  
-0- Mar/07/2013 16:21 GMT
 
 
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