Boulder Brands Debuts New Products, New Vision at Expo West

         Boulder Brands Debuts New Products, New Vision at Expo West

Boulder Brands Family of Companies Demonstrates New Capabilities, Innovative
Strategies for Natural Foods Industry

PR Newswire

DENVER, March 7, 2013

DENVER, March 7, 2013 /PRNewswire/ -- Boulder Brands, a leading
health-and-wellness company comprised of natural brands that address specific
consumer health needs, will debut a total of 20 new products at the 2013
Natural Products Expo West, March 7 - 10 in Anaheim, California. The launch of
these new items is a reflection of Boulder Brands' unique vision to change the
way we eat through social community engagement, strong retailer collaboration
and innovation ahead of consumer needs.

Through each of its brands, Boulder Brands addresses specific dietary needs,
including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based
(Earth Balance), heart health (Smart Balance) and weight management (Best
Life). Each of these categories is well positioned for growth. People
following gluten-free or plant-based diets alone make up an estimated 30
percent of the American population.

"What we do differently, is listen to consumers in real-time, share insights
across our diverse brands and learn from our retail partners to shape what's
possible for healthy lifestyles," said Steve Hughes, CEO of Boulder Brands.

One redefining innovation released at Expo West will be compact packaging for
Earth Balance Buttery Spread, which now maximizes shelf and warehouse space in
the highly competitive refrigerated cases. By creating a space-saver
rectangular tub, products can be stacked more efficiently, resulting in up to
60 percent better warehouse storage. Most importantly, retailers and consumers
alike can now enjoy more product diversity with 50 percent more retail shelf

In addition, the company maintains a direct connection to consumers through
strong social media channels, reaching a combined 1.4 million people on
Facebook alone. All Boulder Brands companies manage strong communities online
to ask questions, listen for opportunities and gain insight on consumer
preferences. Boulder Brands combines these findings with research, sales data
and other results to create choices consumers may not have imagined even a few
years ago.

The new products launched at Natural Products Expo West include items never
before seen in certain categories, including gluten free pita chips from
Udi's, gluten free toaster pastries from Glutino and vegan-friendly Aged White
Cheddar Flavor Puffs from Earth Balance.

Boulder Brands Product Launches at Natural Products Expo West


1.Toaster Pastries – Strawberry
2.Toaster Pastries – Apple
3.Shake and Pour Pancake Mix

Earth Balance:

1.Vegan Buttery Flavor Popcorn
2.Vegan Aged White Cheddar Flavor Popcorn
3.Vegan Aged White Cheddar Flavor Puffs
4.P.B. Popps


1.Chocolate Chip Granola Bars
2.Cranberry Almond Granola Bars
3.Ancient Grain Granola Bars
4.Blueberry Cashew Active Granola
5.Cherry Walnut Active Granola
6.Chocolate Chip Pecan Cookies (shelf-stable)
7.Salted Caramel Cashew Cookies (shelf-stable)
8.Peanut Butter Coconut Cookies (shelf-stable)
9.Sea Salt Pita Chips
10.Mediterranean Madness Pita Chips
11.Sea Salt Ancient Grain Crisps
12.Aged Cheddar Ancient Grain Crisps
13.Indian Spice Ancient Grain Crisps

About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior
tasting, solution-driven products. The company's health and wellness platform
consists of brands that target specific consumer needs: Glutino and Udi's for
gluten-free diets; Earth Balance for plant-based diets; Smart Balance for
heart healthier diets; and Bestlife for weight management. For more
information about Boulder Brands, Inc., please visit

About Udi's Healthy Foods, LLC
Udi's Healthy Foods LLC (Udi's) is a leader in the fast growing market for
gluten free foods in North America. Udi's markets a diversified and growing
range of gluten free products under the well recognized Udi's Gluten Free
Foods brand in the retail market, and since mid-2011, food service channels.
Udi's Gluten Free Foods is a leading brand in gluten free bread and bakery
products. In addition, Udi's markets other gluten free products in the frozen
pizza and granola categories.

About Earth Balance
Based near Boulder, Colo., Earth Balance produces a line of delicious buttery
spreads, shortenings, nut butters, soymilk, soy nog, coconut spread and
alternative mayo. All Earth Balance® products are plant-based, vegan, made
without artificial ingredients and hydrogenated oils, and are free of gluten,
lactose and eggs, offering a delicious alternative for individuals with food
sensitivities and those seeking healthier options for their favorite foods.
Earth Balance® products are a great complement to cooking and baking and some
can be enjoyed on their own. Earth Balance strongly supports the Non-GMO
Project and sustainable agriculture practices, and all Earth Balance® products
are made without genetically modified ingredients. Earth Balance promotes a
plant-based diet and earth-friendly lifestyle through its Made Just Right™
online social community. Earth Balance is a division of GFA Brands, Inc., an
operating affiliate of Boulder Brands, Inc. (NasdaqGM: BDBD). For more
information, visit and

About Glutino Food Group
Since 1983, Glutino Food Group has been a trusted pioneer and leader in the
gluten-free category.Glutino Food Group offers a wide variety of
great-tasting, gluten-free foods consumers can trust. Products are available
in the US and Canada at local supermarkets, and at natural and organic
retailers. For more information on Glutino Food Group, visit
Glutino Food Group, which includes SB Glutino, L.P. and Importations DE-RO-MA
(1983) Ltee, is affiliated with Boulder Brands, Inc.

About Smart Balance
Smart Balance, Inc. (NasdaqGM: BDBD) is committed to providing superior
tasting heart healthier alternatives in every category it enters by avoiding
trans fats naturally, balancing fats and/or reducing saturated fats, total fat
and cholesterol, and/or by incorporating ingredients that people may be
missing in their diets. The company markets the Smart Balance® line of
products, which include Smart Balance® Buttery Spreads, Sticks, Milks, Peanut
Butter, Microwave Popcorn, Cooking Oil, Mayonnaise and Non-Stick Cooking
Spray, and also markets natural food products under the Earth Balance® brand
and healthier lifestyle products under the Bestlife™ brand. For more
information about Smart Balance, Inc., Smart Balance® products and the Smart
Balance™ Food Plan, please visit

SOURCE Boulder Brands

Contact: McKinzey Crossland, Fleishman-Hillard, +1-512-743-3490,
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