Atlantic Superstore locations and Feed Nova Scotia are pleased to participate in Food Banks Canada's new Retail Food program to

Atlantic Superstore locations and Feed Nova Scotia are pleased to participate 
in Food Banks Canada's new Retail Food program to help fight hunger 
HALIFAX, March 7, 2013 /CNW/ - TSX: L: - Building on the Extra Helping™ Food 
Drive program, Atlantic Superstore(® )locations( )and Feed Nova Scotia are 
pleased to join efforts in a new initiative to help fight hunger by 
participating in Food Banks Canada's new Retail Food program. The program will 
provide fresh food (bakery, meat and produce) to local food banks in Nova 
Close to 23,500 Nova Scotians rely on the assistance provided by food banks 
each month - according to Food Banks Canada's annual HungerCount Survey - this 
is a 39.3 per cent increase since 2008. 
"Sadly, the need in our communities continues to grow. This program will 
better enable us to serve our clients with a consistent flow of fresh food," 
says Dianne Swinemar, executive director, FEED NOVA SCOTIA. "We thank the 
Atlantic Superstore(® )team for working with us on this initiative and for 
being such a good partner to us for many years." 
With this new program, Atlantic Superstore(® )locations, in addition to their 
ongoing donation of non-perishable food, will work with Feed Nova Scotia to 
set aside a mix of fresh food, depending on product assortment and 
"Our grocery stores are proud to be part of the communities we serve and we 
are pleased to have been able to develop an arrangement that helps to increase 
the availability of fresh, quality food to those in need," says Philip 
McNeill, senior vice-president, Conventional Operations, Atlantic Canada, 
Loblaw Companies Limited. 
In 2012, Loblaw banner stores in Nova Scotia raised $100,000 and 22,000 pounds 
food donated by customers and colleagues during food drives held at Atlantic 
Superstore(®), Save Easy(®) and nofrills(®) stores. 
"We are very excited and thrilled to be a part of this progressive approach to 
help meet the needs of local and provincial food banks. Across the country, 
Loblaw banner stores will participate in the Food Retail program in Halifax, 
Montreal, Winnipeg, Calgary and Vancouver," says Peggy Hornell, senior 
director, Community Investment, Loblaw Companies Limited. 
Nationally, Loblaw banner stores have a long history of supporting food banks 
in their local communities. Since the launch of the Extra Helping™ Food 
Drive campaign in 2009, Loblaw has raised over $5.6 million in cash donations 
and 6.3 million pounds of food. Additionally, it has donated $1.125 million 
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013, at 
Atlantic Superstore(®), Save Easy(®) and nofrills(®) stores in communities 
across Nova Scotia. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
FEED NOVA SCOTIA is a provincial charitable organization that helps feed 
hungry people by collecting and distributing food to more than 150 food banks, 
shelters and meal programs throughout Nova Scotia. The charity also works to 
alleviate chronic hunger and poverty through research, awareness initiatives 
and client programming. 
Loblaw Public Relations Department (905) 459-2500 
Dianne Swinemar Executive Director FEED NOVA SCOTIA (902) 457-1900 
SOURCE: Loblaw Companies Limited 
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CO: Loblaw Companies Limited
ST: Nova Scotia
-0- Mar/07/2013 16:21 GMT
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