SunChips Brand Brings Home Unique Take On Barbecue With New Sweet & Spicy BBQ Flavored Multigrain Snacks

SunChips Brand Brings Home Unique Take On Barbecue With New Sweet & Spicy BBQ
                          Flavored Multigrain Snacks

Snack satisfies fans looking for perfect lunch accompaniment in a way only
SunChips can deliver

PR Newswire

PLANO, Texas, March 7, 2013

PLANO, Texas, March 7, 2013 /PRNewswire/ -- Barbecue has long been a popular
flavor in foods and snacks, and new twists on it are continually coming to
life. Now fans can crunch into a unique spin on barbecue with SunChips Sweet &
Spicy BBQ flavored multigrain snacks -- the first barbecue flavor created by
the SunChips brand, part of PepsiCo's Frito-Lay division. Sweet, with a little
bit of a kick, the new flavor brings fans of hearty multigrain snacks an
authentic barbecue taste experience.

New SunChips Sweet & Spicy BBQ snacks feature sweet flavors, like molasses,
brown sugar and honey blended with hints of spice, like chipotle, for
balance. Its rich flavor perfectly complements lunch, especially when paired
with a sandwich. Each one-ounce serving of SunChips Sweet & Spicy BBQ snacks –
approximately 15 chips – is 140 calories and contains 18 grams of whole grains
(recommended consumption of whole grains is at least 48g per day).[1]

"Our fans have told us time and again that they love the taste of authentic
barbecue, and are always looking for unique ways to enjoy it. Consumers have
come to expect that whole grains and great taste naturally come together in
SunChips snacks. We believe Sweet & Spicy BBQ flavored SunChips snacks is just
what they've been waiting for," said Tony Matta, vice president of marketing,

New SunChips Sweet & Spicy BBQ flavored multigrain snacks are now available
nationwide in 10.5-oz. packages for a suggested retail price of $3.99.

About SunChips

SunChips multigrain snacks is one of the many brands that make up Frito-Lay
North America, the $13 billion convenient foods business unit of PepsiCo
(NYSE: PEP), which is headquartered in Purchase, NY. In addition to
Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade
and Tropicana. Learn more about Frito-Lay at the corporate Web
site,, the Snack Chat
blog, on Twitter at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please

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SOURCE Frito-Lay North America

Contact: Alexia Allina, Frito-Lay, 1+972-334-5664,
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