Real Canadian Superstore locations and the Greater Vancouver Food Bank Society are pleased to participate in Food Banks Canada's

Real Canadian Superstore locations and the Greater Vancouver Food Bank Society 
are pleased to participate in Food Banks Canada's new Retail Food program to 
help fight hunger 
VANCOUVER, March 7, 2013 /CNW/ - TSX: L: - Building on the Extra Helping™ 
Food Drive program, Real Canadian Superstore(® )locations( )and the Greater 
Vancouver Food Bank Society (GVFBS) are pleased to join efforts in a new 
initiative to help fight hunger by participating in Food Banks Canada's new 
Retail Food program in the Vancouver area. 
The program will help provide fresh food (bakery, meat and produce) to the 
27,000 individuals and families that rely on the Greater Vancouver Food Bank 
Society every week, of which 26 per cent are children. 
"Unfortunately, we continue to see an increasing need throughout our 
communities," says Aart Schuurman Hess, chief executive officer, Greater 
Vancouver Food Bank Society. "This program will assist us in providing our 
clients with a consistent flow of fresh food. We thank the Real Canadian 
Superstore(® )team for working with us on this initiative, and for being such 
a valuable community partner to us for many years." 
With this new program, Real Canadian Superstore(® )locations, in addition to 
their ongoing donation of non-perishable food, will work with the Greater 
Vancouver Food Bank Society to set aside a mix of fresh food, depending on 
product assortment and availability. 
"Our grocery stores are proud to be part of the communities we serve and we 
are pleased to have been able to develop an arrangement that helps to increase 
the availability of fresh, quality food to those in need," says Alex Morrison, 
regional vice-president, BC/Yukon Operations, Real Canadian Superstore(® )& 
Extra Foods(®), Loblaw Companies( )Limited. 
In 2012, Loblaw banner stores in British Columba raised $160,000 and 140,000 
pounds of food donated by customers and colleagues during food drives held at 
Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®), Extra 
Foods(®), and Wholesale Club™ stores. 
"We are very excited and thrilled to be a part of this progressive approach to 
help meet the needs of local and provincial food banks. Across the country, 
Loblaw banner stores will participate in the Food Retail program in Vancouver, 
Montreal, Halifax, Winnipeg and Calgary," says Peggy Hornell, senior director, 
Community Investment, Loblaw Companies Limited. 
Nationally, Loblaw banner stores have a long history of supporting food banks 
in their local communities. Since the launch of the Extra Helping™ Food 
Drive campaign in 2009, Loblaw has raised over $5.6 million in cash donations 
and 6.3 million pounds of food. Additionally, it has donated $1.125 million 
corporately. 
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013, at 
Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®), Extra 
Foods(®), and Wholesale Club™ stores in communities across British Columbia. 
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
program. 
About the Greater Vancouver Food Bank Society (GVFBS)
The Greater Vancouver Food Bank Society (GVFBS) is a non-profit organization 
dedicated to providing food and related assistance to those in need. The GVFBS 
collects and distributes food for nearly 27,000 people weekly through 15 food 
depots and over 100 community agencies located in Vancouver, Burnaby, New 
Westminster and North Vancouver. The GVFBS does not receive government funding 
and relies on the generosity of individuals and organizations willing to 
donate funds, food and time. For more information, please visit 
www.foodbank.bc.ca. 
Loblaw Public Relations Department (905) 459-2500 orpr@loblaw.ca 
Kay Thody Communications Director Greater Vancouver Food Bank Society 
kayt@foodbank.bc.ca (604) 813-3776 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2013/07/c3088.html 
CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR CHARITY  
-0- Mar/07/2013 16:23 GMT
 
 
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