No Blip in Beer Sales for Anheuser-Busch
No Effect Seen On-Premise With Recent Legal Claims
NEWTON, MA -- (Marketwire) -- 03/07/13 -- "Legal claims by
individuals in three states in late February that some AB-Inbev
products did not live up to stated alcohol-by-volume levels have had
no impact on sales of Anheuser-Busch beers in the nation's
restaurants, bars and nightclubs to date," said Chuck Ellis,
President of Restaurant Sciences LLC (Newton, MA), an independent
firm that closely tracks food and beverage product sales throughout
the foodservice industry in North America. "The chart attached shows
no effects of the public dispute."
The first such claim was made in California on February 26th.
Additional claims were made in Pennsylvania and New Jersey.
Restaurant Sciences tracked US sales of AB-Inbev brand beers versus
all other beer brands sold in restaurants and bars from February 20th
(the week prior), through March 5th (the week after). The data shows
that AB-Inbev Specified Beers steadily hovered around 20 percent of
the relative on-premise market share. The data carries a relative
standard error of 2.3 percent.
"The legal process around these claims has just commenced, so it is
still early to make any definitive statement about the on-premise
effects for AB-Inbev and its competitors. We also do not yet know
whether there has been any impact in the retail channels," said
Ellis. "But, we can say with high confidence that AB-Inbev has
weathered the initial impact of the story quite well in its
on-premise channels, where over 50 percent of consumer dollars are
spent on beer each year in the United States."
About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and
insights on food and beverage consumption in restaurants, bars,
nightclubs and other foodservice establishments. The company delivers
market share, market basket, competitive analysis, pricing,
promotional, trend, segmentation and custom analytics to food and
beverage manufacturers and distributors, as well as the broader
industry they serve. Restaurant Sciences transforms over $1 Billion
per month in guest check-level sales information into detailed data
and insights across all segments of the foodservice landscape in the
United States and Canada. Insights are delivered online through their
business intelligence tool or through custom analytics. Visit
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Marianne Sabella Dempsey
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