Gaiam And Richard Simmons Join Forces to Launch His Brand New Infomercial - Project H.O.P.E.

 Gaiam And Richard Simmons Join Forces to Launch His Brand New Infomercial -
                               Project H.O.P.E.

Simmons' first ever 90-day, at-home weight loss fitness program focuses on
Health, Optimism, Passion, and Energy to transform the body.

PR Newswire

NEW YORK, March 7, 2013

NEW YORK, March 7, 2013 /PRNewswire/ -- Gaiam, Inc., the  leading distributor
of lifestyle media, today announced the launch of Richard Simmons' all new
at-home fitness program, Project H.O.P.E. – Health, Optimism, Passion, and
Energy. Available exclusively through television and online, the new
comprehensive 90-day weight loss system features a combination of an effective
workout routine, a three-month meal plan, and Simmons' all new electronic
FoodMover program, which provides the tools necessary for one to achieve
optimal fitness results.

"Hope is the most powerful tool that exists – it can move mountains, change
lives and inspire greatness," says Simmons. "I created Project H.O.P.E. to
give people the ability to take control of their weight loss destiny. All of
my life I have encouraged people to exercise their right to exercise, feel
better about themselves, and acknowledge their self worth. I feel Project
H.O.P.E. does just that.

Project H.O.P.E. is Simmons' most efficient exercise program yet. It consists
of nine workouts on three DVDs, which combine cardio and toning and are
arranged in a unique progression designed to maximize weight loss. In
addition, Simmons' exclusive Triple Training Method makes it possible to burn
up to three times more fat compared to traditional cardio routines. Also, as
an individual's fitness level increases with the program, Simmons amplifies
the moves, reps, and intensity so that each workout continues to be
challenging and exciting.

"Richard has been helping men and women transform their lives for almost four
decades – a truly amazing accomplishment," says Bill Sondheim, President of
Gaiam. "With his new Project H.O.P.E. workout system, we're confident that he
will continue to be a driving force in improving the lives of so many more
individuals looking to lose weight and incorporate healthier behaviors."

Project H.O.P.E is a 3-month weight loss program featuring three progressive
phases. Each month offers three workouts: cardio, toning, and challenge.

  oMonth 1 – Jumpstarts weight loss with exercises that burn fat and maximize
    fitness potential.
  oMonth 2 – Raises the workout intensity by increasing reps to continue
    weight loss, while improving body toning and fitness skills.
  oMonth 3 – Introduces more challenging moves to help the pounds continue to
    come off, resulting in a slimmer physique.

In addition to offering variations for each exercise to accommodate every
fitness level, each DVD also includes Simmons' "Learn the Moves" segment to
ensure proper form and technique.

Project H.O.P.E also includes Simmons' brand new 3-part FoodMover system,
which provides a guide for making smart food choices and keeping track of
calories and intake:

  oThe Electronic FoodMover – A convenient hand-held device that makes it
    easy to record meals and snacks, as well as to determine individual
    caloric and nutritional needs each day.
  oThe FoodMover Nutritional Guide – A 90-day meal plan consisting of healthy
    and delicious recipes that are easy to prepare, as well as suggestions for
    substitutions and a maintenance plan.
  oThe On-the-Go Pocket Guide – A valuable companion that includes an Eating
    Out Guide, as well as an extensive list of foods and their nutritional
    values for quick reference.

"For the first time ever, I have written and performed the original songs
featured in the programs," adds Simmons. "I hope this will also help people be
motivated to take better care of themselves, one step at a time."

Two versions of Richards Simmons' Project H.O.P.E. are available at The Deluxe Edition is available for 2 easy payments of
$29.99 plus $9.99 S&H, while the Ultimate Edition is available for 3 payments
of $33.33 plus $12.99 S&H. Both versions come with a complete 90-day money
back guarantee.

View the Project H.O.P.E Trailer here.

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle
media and fitness accessories. With a wide distribution network that consists
of over 60,000 retail doors, close to 15,000 store within stores, 5,600 media
category management locations, a digital distribution platform and more than
10 million direct customers, Gaiam is dedicated to providing solutions for
healthy and eco-conscious living. The company dominates the health and
wellness category and releases non-theatrical programming focused on family
entertainment and conscious media. For more information about Gaiam, please
visit or call 1.800.869.3603.

About Richard Simmons
Richard Simmonshas been at the forefront of the fitness movement for almost
four decades. Simmons is recognized internationallyas many things – beloved
fitness guru, teacher, best-selling author, creator of iconic weight loss
products such as Deal-A-Meal, Sweatin' to the Oldies and Food Mover, Emmy
award winner, compassionate weight loss counselor and outrageously
entertaining TV guest. For more info, visit

Media Contact:
Michael Catalano

SOURCE Gaiam, Inc.

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