Incredimail Recreates the Email Experience

  Incredimail Recreates the Email Experience

 Beginning with the iPad, Incredimail gives you your inbox with a better view

Business Wire

TEL AVIV, Israel & SEATTLE -- March 7, 2013

Perion Network Ltd. (NASDAQ: PERI), developer of the leading email client
Incredimail, today debuted its latest version of Incredimail, forever changing
the email experience for iPad owners. Incredimail for the iPad is the first
email application truly adapted for the touch-screen, and is the first major
redesign of email in over 20 years. It redesigns the inbox, unifies multiple
email accounts, creates a photo inbox from your friends and family Facebook
photos, and elevates messages so their contents can easily be seen by users at
a glance, in an intuitive “magazine-by-touch” format.

The redesigned inbox on Incredimail for the iPad (Photo: Business Wire)

The redesigned inbox on Incredimail for the iPad (Photo: Business Wire)

“We love email and believe it is, and will remain, a vital form of
communication for years to come. But the new Incredimail is more than that. It
is both a unified messaging application, including a photo inbox, as well as a
bold new step in recreating the experience as needed for a multi-screen world,
especially for newer mobile formats that have seen explosive growth,” said
Josef Mandelbaum, CEO of Perion. “We think users, especially our users, are
going to love Incredimail for the iPad. It changes the entire email
experience, tailored just for devices like the iPad. We look forward to
extending this quality experience to the iPhone, Android and other devices
later this year and eventually even bring this exciting new email to the

In its recent survey^1, Perion found that consumers, especially second wave
adopters, now prefer the iPad for reading and writing email, beating out PCs
and smartphones by a wide margin. But the survey also found that typically
passionate iPad users were not as pleased as they could be with their current
email choices. Previous email applications were designed for the PC era, and
until now, there has not been a major rethink of the email experience for a
multi-screen mobile world.

Incredimail's striking visual design provides innovative functionality for
users, to easily view and share email content, including articles, photos and
videos. Incredimail redesigns the email experience, bringing the elegance and
ease-of-use consumers love from the iPad to their inboxes.

Incredimail is available for free download in the App Store. Highlights that
users can enjoy with Incredimail for the iPad include:

  *Unified Inbox: Add as many email accounts as you want and view them in a
    unified inbox, or view each account separately. Incredimail currently
    supports Gmail, Yahoo!, AOL, and any other IMAP account.
  *Quick Peeks: See a quick preview of emails directly from the inbox,
    without having to open them.
  *Photo Inbox: In addition to the regular email inbox, enjoy a photo inbox
    that features photos from friends and family, keeping you fully up to date
    with the people that matter most (starting with Facebook photos, others
    will be added soon).
  *Link Previews (a.k.a. Snippets): All links sent to you including photos,
    videos and articles, are presented as a preview within the email for a
    pleasant and uninterrupted email experience. Links you send are also
    viewed as previews by the email recipient.
  *Email Stationery: Enjoy a specially designed email stationery collection
    to add a personal style to emails you send. Additional stationery and rich
    content coming soon.
  *Built-In Web Browser: Search and browse the web right inside your inbox,
    ensuring an uninterrupted experience.
  *Future features to include: POP3 email support, other social platforms
    like Facebook, Twitter and LinkedIn, and more photo integration with
    Picasa Web, Flickr and Instagram.

“Incredimail brings together the potential of new devices with the beautiful
visual interface that iPad users enjoy,” said Ron Harari, General Manager of
Perion’s Communication Products Division. “The team has been focused on the
vision of bringing a new look to email and we're proud to deliver some
exciting new tweaks to the best of traditional email."

For more information on Incredimail, please visit or to
download the app through the Apple App Store, Click Here.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox
and SweetIM. Incredimail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turns life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM is an instant messaging application that enables
consumers to personalize their everyday communications with free, fun and easy
to use content. Perion products have had over 300 million downloads to date
with more than 50 million monthly visitors across all of its brands. Most of
Perion’s applications are monetized through a freemium model. Free versions of
our applications are monetized primarily through our toolbar which generates
search revenue and display advertising revenue, generated through impressions.
A more advanced feature-rich version of many of our products is available with
a premium upgrade. Perion also offers and develops a range of products for
mobile phones and tablets to answer its users' increasing mobile demands. For
more information on Perion please visit

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words “believe,” “expect,” “intend,” “plan,”
“will,” “should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views,
assumptions and expectations of the Company with respect to future events and
are subject to risks and uncertainties. In addition, the financial information
set forth in this press release is not an indication of the future financial
results of the Company following the consummation of the acquisition. Many
factors could cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, potential
litigation associated with the transaction, risks that the Company's
acquisition activities may disrupt current plans and operations and pose
difficulties in employee retention, risks entailed in integrating acquired
businesses, changes in the markets in which the Company operates and in
general economic and business conditions, loss of key customers and
unpredictable sales cycles, competitive pressures, market acceptance of new
products, inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties may
affect the Company and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended December 31,
2011. The Company does not assume any obligation to update these
forward-looking statements.

^1, January 23, 2013

Source: Perion Network Ltd.

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Media Contact:
Perion Network Ltd.
Adam Goodvach
Director of Consumer Insight
Investor Relations:
Hayden / MS-IR LLC
Brett Maas / Miri Segal-Scharia
646-536-7331 / 917-607-8654 /
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